8 Useful Free Shipping Email Examples to Increase Sales (2024)

In today’s world, where customers are constantly bombarded with marketing messages and advertisements, it can be difficult to stand out and grab their attention. One effective way to capture customers’ attention and increase sales is offering free shipping.

Free shipping promotions can be especially effective in e-commerce businesses, where shipping costs often add up and deter customers from purchasing. By offering free shipping, companies can remove this barrier to entry and encourage customers to buy more. Additionally, leveraging amazon advertising ppc ai can further enhance your marketing efforts by targeting the right audience effectively.

To make the most out of free shipping promotions, it’s important to use effective email marketing. This blog will teach you 8 useful free shipping email examples for increasing sales.

What Are Free Shipping Emails?

Free shipping emails are marketing messages that promote the offer of free shipping for online purchases. These emails typically highlight the free shipping offer in the subject line and body of the email, along with a call to action that encourages the customer to purchase.

The purpose of this email is to incentivize customers to complete a purchase and reduce the likelihood of shopping cart abandonment.

Shipping costs can be a significant factor for customers when deciding whether to make a purchase, so offering free shipping can increase the perceived value of a product and make buying easier for the customer.

Free shipping emails can be sent as standalone promotions or included in a larger email campaign that provides product promotions, exclusive discounts, or other incentives. They can also be personalized based on the customer’s location, order history, or other factors.

Why is It Important to Send Free Shipping Emails?

Here are several reasons why it’s important to send free shipping emails:

1. Encourage purchases: Offering free shipping can be a powerful incentive for customers to make a purchase, as it reduces the perceived cost of the order. By sending free shipping emails, you can encourage customers who may be on the fence about a purchase to complete the transaction.

2. Increase customer loyalty: Free shipping offers can help to build customer loyalty by providing a positive shopping experience. Customers who receive free shipping are more likely to be satisfied with their purchase and may be more likely to return to your store.

3. Reduce shopping cart abandonment: Shipping costs can be a major factor in shopping cart abandonment, with many customers abandoning their purchase when they see high shipping fees. By offering free shipping, you can reduce the likelihood of shopping cart abandonment and increase conversion rates.

4. Stand out from competitors: Free shipping offers are increasingly common in e-commerce, with many customers expecting this perk when shopping online. By sending free shipping emails, you can stand out from your competitors and attract customers looking for the best deals and incentives.

Types of Free Shipping Emails

1. Free Shipping + Exclusive Offer Inside!

This email example is short and sweet and includes a tease of an exclusive offer inside. The email might consist of a limited-time discount or a gift with a purchase. Using this subject line entices the customer to open the email and see what’s inside.

2. Free Shipping on All Orders Today Only

This email subject line is time-sensitive and creates a sense of urgency. Customers will feel a sense of FOMO (fear of missing out) if they don’t take advantage of the offer right away. The email might include a message about the limited-time nature of the offer and encourage the customer to shop now.

3. Get Free Shipping on Your First Order

This email subject line is perfect for welcoming new customers to your store. By offering free Shipping on their first purchase, you’re incentivizing them to purchase and become loyal customers. The email might include a message about the benefits of shopping with your brand, such as high-quality products, exceptional customer service, and more.

4. Free Shipping on All Spring Styles

This email subject line is seasonally appropriate and appeals to customers looking to refresh their wardrobes for spring. The email might include images of the new spring collection and highlight some of the key features and benefits of the products. By offering free Shipping on all spring styles, you’re providing a valuable incentive to purchase.

5. Free Shipping on All Orders Over $50

This email subject line effectively encourages customers to increase their order’s value. By offering free Shipping on orders over $50, you’re encouraging customers to add more items to their cart to reach the threshold. The email might include a message about the benefits of buying in bulk, such as lower prices, more selection, and more.

6. Free Shipping on All Outdoor Gear

This email subject line is specific to a certain product category, which can effectively target customers interested in outdoor activities.

The email might include images of the new outdoor gear collection and highlight some of the key features and benefits of the products. By offering free shipping on all outdoor gear, you’re providing a valuable incentive to purchase.

7. Free Shipping + 10% Off Your Order

This email subject line combines two incentives – free shipping and a percentage discount – to create a powerful offer that will likely encourage customers to purchase. The email might include a message about the benefits of shopping with your brand, such as high-quality products, exceptional customer service, and more.

8. Last Chance for Free Shipping

This email subject line creates a sense of urgency by letting customers know the free shipping offer is about to expire. It can encourage customers who may have been on the fence to purchase before it’s too late. The email might include a countdown clock or a message about the limited-time nature of the request.

9. Free Shipping on All Holiday Gifts

This email subject line is seasonally appropriate and appeals to customers looking to buy gifts for their loved ones. The email might include gift ideas and highlight some of the key features and benefits of the products. By offering free Shipping on all holiday gifts, you’re providing a valuable incentive to purchase.

10. Free Shipping on All Beauty Products

This email subject line is specific to a certain product category, which can effectively target customers interested in beauty products.

The email might include images of the new beauty product collection and highlight some of the key features and benefits of the products. By offering free shipping on all beauty products, you’re providing a valuable incentive to purchase.

11. Free Shipping on All Spring Cleaning Supplies

This email subject line is seasonal and appeals to customers who are looking to refresh their homes for spring. By offering free Shipping on all spring cleaning supplies, you’re providing a valuable incentive to purchase. The email might include cleaning tips and tricks, as well as images of the new cleaning product collection.

12. Free Shipping on All Activewear 

This email subject line is specific to a certain product category, which can be effective for targeting customers who are interested in activewear.

The email might include images of the new activewear collection and highlight some of the key features and benefits of the products. You’re providing a valuable incentive to purchase by offering free Shipping on all activewear.

13. Free Shipping on All Books 

This email subject line is specific to a certain product category, which can be effective for targeting customers who are interested in reading. The email might include a message about the benefits of reading, as well as images of popular books. You’re providing a valuable incentive to purchase by offering free Shipping on all books.

14. Free Shipping + Free Returns 

This email subject line combines two incentives – free shipping and free returns – to create a powerful offer that is likely to encourage customers to make a purchase. The email might include a message about the ease of returns and highlight the company’s customer service policies.

15. Happy Birthday! Free Shipping on Your Special Day 

This email subject line is a personalized offer for customers who have provided their birthday information to your brand. By offering free Shipping on their birthday, you give a valuable incentive to purchase and make the customer feel appreciated on their special day. 

The email might include a message wishing them a happy birthday and highlighting some of the products they might be interested in based on their previous purchases.

Free Shipping Email Examples

1. Perfect Book Campaign

It is a perfect free shipping email examples. The code (FSWEEK) is easy to remember. The sender’s name, the free shipping email message, and the prefix all identify the free shipping ad. The body of the message combines important information with a good hero image that shows the care and attention given to this message. 

2. L’Occitane en free shipping mail

Instead of launching an area-wide sale, why not offer free shipping as a limited-time promotion? Here’s what L’Occitane en Provence does here. L’Occitane Free Shipping Email has the advantage of building rapport with your email recipient. As we all know, FOMO is a very effective tool for getting customers to act.

3. The Design By Humans

The Design By Humans free shipping offer is at the top of the email and includes a restriction that only ships the dress for free. Then the email recommends T-shirts that fall into that category to encourage customers to buy.

The brand also says this is the last day to order artwork, shirts, and sweaters if you want them in time for Christmas and closes the email with an exact delivery date for your inventory. 

4. Celebrate the day of free shipping on exchanges – today only!

This short, free email shows how a simple design can make a big impact. We love the animations, the easy-to-remember stimulus rules, and the accurate display of important information. This email from Swap is one of the best free shipping email examples.

Notice how the free shipping email message creates a sense of urgency by telling the recipient they are getting free shipping “for today only.” 

5. Benefit Cosmetics

Headlines are the most important element in a customer’s inbox. Writing the perfect ecommerce article is difficult. You already know your customers love free shipping, so wouldn’t mentioning it in your post make sense?

Here’s an example of what it looks like, courtesy of Benefit Cosmetics.

We love the use of emojis here. While not a panacea, emojis can help your subject line stand out in a crowded inbox. Another catchy feature tof this free email template is promo codes for people who can claim free shipping.

6. Too-Faced Cosmetics

Retention periods of customers are short, so rely on something other than repeat visits to your email newsletter. Only a fraction of your audience will notice if they’re hiding there with free shipping offers. Ideally, it would be best to mention free shipping at the top of your email, as Too Faced Cosmetics does.

Very clever with the free shipping email attached with clear terms and conditions. The message at the top of the page in this email is very clear. Free shipping combined with a hefty purchase price makes for an attractive offer.

7. Clarks Shoes

The free delivery date is not the focus of this email, but we added it to illustrate the best way to announce your delivery offer. Many emails include this important information at the bottom of the holiday email template.

However, with Christmas just days away and consumers searching for this information, it can make the difference between clicking on a website and receiving the next email.

8. Ideel by Groupon

Since most of the free shipping day emails were analyzed, Ideel emails were sent on holidays. The theory and concept are very simple. Subscribers can immediately focus on their call without a complicated campaign plan or overwhelming images.

Recipients are likely to click the call-to-action button because the limited-time offer is highlighted.

Conclusion

We hope that you find these free shipping email examples helpful. Overall, sending free shipping emails is a powerful marketing tactic that can help to increase sales, build customer loyalty, and improve the overall shopping experience for your customers.

Following the above examples, you can create powerful shipping email messages and enhance your sales. For more help on the same, contact NotifyVisitors

FAQs

1. What Should I Include in a Free Shipping Email?

In a free shipping email, you should communicate the offer of free shipping and any applicable conditions or restrictions. You should also include a strong call to action that encourages the customer to make a purchase, along with any other incentives or promotions that might be available.

2. How Often Should I Send Free Shipping Emails?

The frequency of your free shipping mail will depend on your business and customer base. It would be best to balance providing valuable incentives to your customers and not inundating them with too many emails. You can test different frequencies to see what works best for your business.

3. How can I personalize my free shipping email?

Personalization can be a powerful tool for increasing the effectiveness of your free shipping emails. You can personalize your emails by including the customer’s name, location, previous purchases, or other relevant information. You can also segment your email list based on customer behavior or demographics to send more targeted messages.