Unlocking the Secrets to High Conversions" - Take your email marketing to the next level with this ebook, which covers advanced tactics such as segmenting your email list, optimizing your email design, and personalizing your messaging.
There has been always a debate between Email vs Push Notifications. Let us know which one your business needs.
You, being a marketer, must always be in doubt that what can be the best way to communicate with your customers. How can you keep them engaged and convey, the message about your brand? For years many marketers have been using a lot of digital platforms to get people to know about their brand from different platforms.
Email and push notifications are both powerful ways by which you can deliver your message to your users.
It is not an easy task to grab the attention of your users. Both push notifications and emails are trendy mediums of communicating. Where email is in the game for a long time, the push notifications have just begun. Push notifications have a higher rate of conversions but emails are still in the game and cannot be neglected.
Both have their pros and cons, all you have to decide and strategize, which works best for you.
In this article, we will learn about their strengths to keep up with your marketing.
Before beginning with Email vs Push Notifications let us know what both as an individual are.
Years ago, in the 1970s, the first email was sent; it was merely a cryptic message. Years later, after the email was born, a marketer reached a list of email addresses. And it started a trend of communication with the users through the medium of emails.
Email marketing is often called spam marketing. And why not, all we do is send bulk emails to the people until we grab their attention. And there is no denying that a beautifully crafted email with a strong message can leave a substantial impact on your users can get you a conversion.
Push notifications are a new medium for marketers to keep their users engaged and are more effective than emails too. Push notifications are the best advertising strategy, in this world of the internet and smartphones and can be done via phones or browsers. They use targeted information. Thus, conveys the message better and gets higher conversions.
People spend half of their day on their phones and what better time to send them the notifications as soon as they connect to the internet. Now you must be confused about what to opt for? Both the communicating mediums have their strengths. Now let us learn their differences so you can choose from one to imply to business.
Imagine you are working on your phone, and suddenly you receive a notification that says, “50% off on all products.” Won’t this make you eager to know what products are in there? Many of you will click it to unveil the secret. On the other hand, you are getting a 100 words email that wants to convey to you the same thing.
Many people ignore the emails which are sent to them. There are many reports made on the surveys conducted that often many emails go unopened as people have a misconception that email marketing is spam. Also, many people tend to unsubscribe to the emails they receive.
Push notifications and emails might have many similarities, yet they work differently on different platforms.
You should know what works best for your business and by what you can attract more customers. If you have any doubt regarding marketing tools or campaigns, we are here to help you.
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