Unlocking the Secrets to High Conversions" - Take your email marketing to the next level with this ebook, which covers advanced tactics such as segmenting your email list, optimizing your email design, and personalizing your messaging.
With more than half of the world’s population using emails, it is one of the best channels for businesses to communicate with customers. It helps raise brand awareness, nurture leads, and sell your products.
The returns on investment for email marketing being an averagely $36 for every $1 spent, it becomes profitable for brands to run an email marketing campaign.
This blog provides you with useful tips and tactics to help optimize your email marketing campaigns for better conversions. So, here we go…!
Email marketing is the sending of emails by a brand or business to a group of customers and prospects for marketing purposes.
An email marketing campaign comprises a sequence of emails sent for a specific marketing purpose such as increasing brand awareness, leads nurturing, driving engagement, introducing new features, announcing updates, and promoting products and services.
Running email marketing campaigns can benefit brands and businesses in multiple ways. These include:
With email marketing, businesses can spread the word about themselves, and their products and services by sharing educational content, valuable resources, updates, news, etc. with their subscribers.
Email marketing can help businesses drive more traffic to their website by including directing recipients to their landing pages, sales pages, recent arrival pages, blogs, etc.
Businesses can use email marketing to display their products and services to customers and try various promotional tactics to make more revenue.
For instance, announcing product arrivals, offering discounts and free shipping, employing cross-selling and upselling techniques, etc.
You can use email marketing to drive traffic to different marketing channels like landing pages, social media, webinars, blogs, etc. For instance, ask subscribers to attend an online event you are conducting.
Email marketing facilitates creativity. You can experiment with your messages to see what works in keeping customers interested and excited about your brand.
For instance, you may find that visuals stimulate your audience, or they get interested when you include interactive buttons.
Email marketing facilitates gathering customer data and learning customer behavior. So, you can do this using email marketing software’s analytics feature or sending email feedback forms and customer satisfaction surveys.
Also, you can use this info to optimize your business, emails, products, and services. In the stage of collecting date, don’t forget to guarantee email security. In this matter, use the DMARC report analyzer, so your customers will be sure that their personal data is safe from attacks.
Here are 10 useful tips and tactics that businesses and their marketers can use to run an effective email marketing campaign.
Each email is to a customer for a specific purpose. On this basis, email marketing campaigns can be classified into the following types:
Whichever email marketing campaign you implement, make sure that you personalize it according to the recipient’s action. Otherwise, you risk being intrusive and vexing.
An email list is a prerequisite for email marketing. Here are several ways to build your email list.
There are many more ways to expand your email list. Try a variety of them.
A vital requirement for running email marketing campaigns is ensuring that you are sending them to the right audience.
For, this will facilitate delivering relevant emails to customers and increasing conversions. So, segment your email list using a segmentation tool like NotifyVisitors.
It will categorize each customer based on his or her demography, technology, geography, stage in the user journey, content downloaded, pages visited, interests in certain products, amount of money spent on products, time and type of previous purchase, participation in events, etc.
71% of people tend to open and read personalized emails. Apart from customer segmentation, there are several other ways to personalize your emails. Here they are-
Your subject line is the first thing your recipient will look at before deciding whether or not to open your email. So, come up with an appealing and honest subject line that would grab his attention.
Rather than using flashy phrases like “earn cash!”, “make money!”, etc. create subject lines that awaken his curiosity, while simultaneously conveying the truth.
Here are more tips to come up with catchy subject lines for your email marketing campaigns:
The key to creating winner emails is being minimalistic. Refrain from overloading your email’s layout with huge fonts, images, flashy graphics, etc.
Let it be professional, simple, clean, and easy to navigate. An overcrowded layout will only repel your recipients, making them send your email to the trash.
Likewise, keep your copy too short. Because a study found that emails that have 75 to 100 words are the ones to get the best response rates.
If tracking word count is difficult for you, go for limiting the number of sentences to no more than five. So, have only one clearly stated goal per email.
Your email’s message should convey the response action you want your customers to take.
It may be asking them to fill out a survey, click on a link, visit your site, purchase a product, signup for an event, or something else. Whatever it may be, make sure that you have incorporated a CTA in your email.
Here are a few examples of CTAs to use in your email marketing campaigns:
As your emails focus on shortening the length of your copy, you can run the risk of appearing abrupt and blunt.
Also, you can prevent this by expressing thankfulness for their time and efforts in reading your email in your sign-off. This can keep things pleasant and increase your email’s response rate.
Reports say that sign-offs that had some form of “thank you” message increased the response rate by 36%. Here are some different ways to say “thanks” in an email.
Automating your email program will save you a lot of time and resources and ensure consistency in send pattern.
You can ensure high levels of personalization with automated emails by monitoring customer journeys and sending relevant content.
With email marketing software, you can establish automated workflows to trigger emails to be spent as per specific customer actions.
For instance, you can automate the sending of welcome emails to individuals as soon as they subscribe to your newsletter. With email marketing automation software, you can send the right message to the right person at the right time.
Analyzing the performance of your email marketing campaign will help in optimizing your future campaigns to enhance performance. The metrics that you should gather and evaluate are:
Email marketing always has its charm and benefits. Your email marketing campaigns need to be designed meticulously to ensure that your emails don’t end up in the trash. Follow our tips to help your email stand out from amongst a hundred other emails in the inbox.
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