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Statistics

40+ Direct Mail Statistics You Should Know in 2024

There are ample marketing channels like social media, email, search engine optimization, etc., available today. With almost everything moving online, digital fatigue has set in. Due to the clutter of marketing channels, Direct Mail Marketing is an often overlooked method that is still effective.

People are exhausted with endless Zoom meetings, Facebook and Instagram Live, binging old TV shows, and are now looking for ways that don’t involve staring at the screen. People want to have a tangible and real-life connection.

Thus Direct Mail Marketing can be an exciting and effective way to engage people.

It might seem like an old technique. However, we have compiled a list of the latest direct mail statistics that may convince you to use this medium otherwise.

It has been estimated that, on average, consumers spend about 30 minutes reading their mail (The Mail Moment).
About 77% of Americans cannot wait to see their mail. .
According to Direct Mail statistics, 70% of consumers feel that direct mail is a more personal form of communication than online interactions (Fundera).
About 41% of Americans check their mailbox every day. (Gallup Report)
According to a recent study, 82% of Americans trust direct mail (Marketing Sherpa).
The response rate for direct mail is increasing year after year. It is gaining a higher response rate than digital marketing. (Tax Marketing HQ)
46% of people respond to an advertisement from a familiar company. (Tax Marketing HQ)
As per Direct Mail Statistics, postcards receive the highest response rate (4.25%), and letters receive the lowest response of 3.5%. Therefore, you must launch your campaign in a package that accommodates everything you plan to receive the highest response rates. (Data and Marketing Association)
26% say that Direct Mail Marketing helps them make the smartest purchase decisions. (Marketing Charts)
Direct mail has a 29% ROI compared to 23% for Paid Search and 16% for online display. (Statista)
Postcards and Letters remain the most widely used formats for the Direct Mail Campaign. (Marketing Charts)
Around 58% of American Households receive Direct Mail. (United States Postal Service)
According to 59% of US respondents, they enjoy receiving Direct emails about new products from their favorite brands. (Epsilon)
According to Direct Mail Statistics, direct and digital marketing can increase the response rate by 63% and 60% ROI. (Omnichannel)
According to reports, a majority of marketers still rely on DirectMail Campaigns. It is considered one of the most effective marketing tools, with a total share of 35%. (B2B Marketing Mix)
According to reports, it has been found that using catalogs in your direct mail may lead to $3–$9 in return for every $1 spent. (ANA Response Rate Report)
Direct mail still has the best ROI when compared with other mediums. (CNBC)
There is a 20% more motivation response in Direct Mail than in Digital Advertising. (TrueImpact)
Almost 18% of B2B marketers’ budget is allocated to direct mail marketing.
According to a study, approximately 42.2% of direct mail recipients read or scan their mail. (Data and Marketing Association)
Targeting the customers one-on-one can increase your direct mail ad response by almost 50%. (ANA)
It is estimated that the direct mail advertising market is expected to grow from $71.57 billion to $72.67 billion. (Direct Mail Advertising Global Market Report)
The response rate for direct mail is between 2.7% and 4.4%, compared to email response, which is 0.6%. (Newswires)
It has been found that 73% of American consumers want to be contacted by brands through direct mail. (Small Biz Genius)
Almost 40% of these campaigns have used direct mail and have generated a profitable Return on Investment. (CDMG)
Around 57% of Millennial respondents have acted upon direct mail offers. (USPS).
According to a recent study, it has been found that two-thirds of Gen X consumers have a positive impression of companies that send direct marketing mail. (USPS)
The total direct mail volume has increased by 28%. (Sequel Direct Mail Trends Report)
Envelope packages dropped 15% in the last year. (Whoismailinghwhat)
There has been a 125% increase in customer inquiries with email and catalogs. (Harvard Business Review)
According to a survey, it has been found that almost two-thirds see a fair ROI from direct mail campaigns. (Marketing Charts)
Around 70% of Gen X consumers feel that mail is a more personal medium than online digital communications. (USPS)
On average, advertising mail is kept for 17 days in a household.
Around 60% of mail recipients visit the website of the company. (United States Postal Service)
Direct mail recipients purchase around 28% more items than those who don’t receive the Mail. (United States Postal Service)
Customers between 45 and 54 years are most likely to respond to direct Mail. (Data and Marketing Association)
75% of people can recall a brand immediately after receiving a direct mail. (Marketingprofs)
21% less cognitive effort is required in direct mails when compared with emails that require much more cognitive effort. (Canada Post)
Direct mails are more reliable when compared with emails which are more likely to be abandoned by the users. (Marketingprofs)
Direct Mail makes approximately 52.7% of the national marketing budget. (Media Kit)
On average, US Advertisers spend $167 per person on direct mail campaigns. (Small Business Trends)

Direct Mail is still in the game

If you thought direct mail was outdated, you might have to rethink your opinion. We hope your opinion on direct mail statistics has changed after reading our blog. This marketing technique still exists and is doing quite well for several brands.

Therefore, start incorporating direct Mail and digital technology to fetch the best results for your company.

With NotifyVisitors automated direct mail solution, you can efficiently build offline communication with customers and help your business succeed.

FAQs

1. What do you understand about Direct Mail Marketing?

It is a technique that sends promotional emails to existing clients and prospects. It is an effective technique as it is away from the cluttered environment of digital marketing, hence it is very effective.

2. How is response calculated in Direct Mail?

To do so, a simple calculation needs to be done wherein you must divide the number of responses by the number of emails you sent.

3. What is an ideal response rate for Direct mail?

Well, that depends entirely on how well you have planned your campaign and strategy. The more contacts you have, the better the response rate. A focused and well-targeted campaign can have better response rates up to 9%.

Stella

Stella is a content writer at NotifyVisitors, a marketing automation software that helps businesses to expand their reach. Apart from writing, she enjoys reading and cooking.