Constant Contact vs Mailchimp: Comprehensive Guide

If you’re looking for a marketing platform to help you connect with your audience, you’ve probably come across these three options. Each one offers unique features and benefits, but deciding which is the best fit for your needs can be challenging.

In this post, we’ll provide an overview of Constant Contact vs Mailchimp vs NotifyVisitors, and compare their key features, pricing, and usability. By the end of this article, you should better understand which marketing platform is right for you. So, let’s dive in!

I. Constant Contact

Constant Contact is an email marketing platform that enables small businesses and nonprofits to create and send professional-looking email campaigns to their customers and members. It was founded in 1995 and has become one of the most popular email marketing services available today, with over 650,000 customers worldwide.

Here are some of the key features of Constant Contact:

1. Customizable Templates: Constant Contact provides a library of professionally designed email templates that can be customized to fit your brand’s look and feel. You can choose from various layouts, color schemes, and fonts to create an email campaign that matches your business’s unique style.
2. List Management: Constant Contact allows you to manage your email contacts easily. You can import contacts from a spreadsheet, manually add or delete contacts, and segment your list based on different criteria, such as location, interests, or engagement.
3. Automation: With Constant Contact, you can create automated email campaigns that trigger based on subscriber behavior, such as opening an email or clicking on a link. This feature saves time and ensures subscribers receive relevant content quickly.
4. Reporting and Analytics: Constant Contact provides detailed reports on the performance of your email campaigns, including open rates, click-through rates, and bounce rates. This data can help you make informed decisions on improving your email marketing strategy.
5. Event Management: In addition to email marketing, Constant Contact offers tools for event management, such as event registration and promotion, ticket sales, and tracking RSVPs.
6. Social Media Marketing Integrations: Constant Contact integrates with various social media platforms, such as Facebook and Instagram, allowing you to promote your email campaigns and reach a broader audience.

Pricing Structure and Plans

Constant Contact offers two pricing plans: Email and Email Plus. Here’s an overview of the latest pricing structure and plans:

1. Email and Digital Marketing Plan: This offers 3 plans: Email Lite, which starts at ₹990/month, Standard Plan, which is their recommended plan and starts at ₹2888/month and Premium Plan starting at ₹6600/month.
   
   Their prices are based on the number of contacts. It’s important to note that pricing may vary based on the number of contacts you have, and you can add more contacts to your plan for an additional fee. The plan includes customizable templates, list management, automation, reporting and analytics, and social media marketing integrations.

2. Lead Generation and CRM Plan: This plan starts at USD 449/month. It offers Lead Gen & Scoring, Marketing Automation, Customer Relationship Management (CRM), Pipeline Management and Sales Automation.

Pros and Cons of using Constant Contact

Pros of Constant Contact:

1. User-Friendly Interface: Constant Contact has a user-friendly interface that is easy to use even for beginners, allowing users to create and send professional-looking email campaigns quickly and easily.
2. Customizable Templates: Constant Contact offers a wide range of email templates allowing users to personalize their email campaigns according to their brand and marketing goals.
3. List Management: Constant Contact’s list management features allow users to manage their email list easily, segment it based on different criteria, and remove inactive or bounced emails.
4. Automation: Constant Contact offers automation features that allow users to set up automated email campaigns based on customer behaviour and preferences, such as welcome emails, birthday greetings, and abandoned cart emails.
5. Customer Support: Constant Contact provides excellent customer support through phone, email, and chat, with knowledgeable representatives available to assist users with their questions and issues.

Cons of Constant Contact:

1. Limited A/B Testing: Constant Contact’s A/B testing features are limited compared to other email marketing platforms, making it difficult for users to test and optimize their email campaigns.
2. Price: Constant Contact can be more expensive than other email marketing platforms, especially for businesses with larger email lists.
3. Limited Integrations: Constant Contact has limited integrations with other marketing tools and platforms, which may limit its flexibility for some users.
4. No Free Plan: Constant Contact does not offer a free plan, which may disadvantage small businesses or users with limited budgets.
5. Basic Analytics: Constant Contact’s analytics features are basic compared to other email marketing platforms, which may limit users’ ability to analyze and optimize their email campaigns.

II. Mailchimp

Mailchimp is an all-in-one marketing platform that enables businesses of all sizes to automate and optimize their marketing efforts. Founded in 2001, Mailchimp has grown to become one of the world’s largest marketing automation platforms, with over 20 million users across the globe.

Here are some of the key features Mailchimp

1. Email Marketing: Mailchimp’s email marketing feature allows businesses to create and send customized email campaigns to their subscribers. It offers a drag-and-drop email builder, pre-designed templates, A/B testing, and automation features.
2. Marketing CRM: Mailchimp’s marketing CRM feature enables businesses to manage their contacts and customer data. It includes audience segmentation tools, contact profiles, and audience insights.
3. Landing Pages: Mailchimp’s landing page feature enables businesses to create and publish landing pages without any coding skills. It includes pre-designed templates, customization options, and tracking and reporting features.
4. Marketing Automation: Mailchimp’s marketing automation feature enables businesses to automate their marketing campaigns based on customer behavior and preferences. It includes automation workflows, trigger-based emails, and abandoned cart emails.
5. Social Media Management: Mailchimp’s feature enables businesses to manage their social media accounts and create social media campaigns. It includes a content studio, social post scheduling, and analytics.
6. E-commerce Marketing: Mailchimp’s e-commerce marketing feature enables businesses to sell their products and services online. It includes integration with popular e-commerce platforms, such as Shopify and WooCommerce, and features, such as product recommendations, retargeting ads, and abandoned cart emails.
7. Analytics and Reporting: Mailchimp’s analytics and reporting feature enables businesses to track the performance of their marketing campaigns. It includes detailed reports on email campaign performance, audience engagement, social media campaigns, and e-commerce sales.

Pricing structure and plans

1. Free Plan: This plan contains up to 1000 emails/month. It has audience dashboards, basic email templates, marketing CRM, and CRM tools.
2. Essentials Plan: This plan is free for one month and starts at ₹770/month. It includes up to 5000 email sends. It offers customer support, pre-built email templates, basic reporting and analytics, 300+ integrations, creative assistance, etc.
3. Standard Plan: This plan is free for one month and starts at ₹1,150/month. It includes all the Essentials plan’s features and additional features like retargeting ads, A/B Testing, custom templates, campaign monitoring and behavioral targeting.
4. Premium Plan: This plan starts at ₹23,000/month. It includes all the Standard plan features, including multivariate testing, advanced segmentation, comparative reporting, and phone support.

Pros and Cons of using Mailchimp

Pros of Mailchimp:

1. User-Friendly Interface: Mailchimp has a user-friendly interface that is easy to use even for beginners, allowing users to create and send professional-looking email campaigns quickly and easily.
2. Customizable Templates: Mailchimp offers a wide range of email templates allowing users to personalize their email campaigns according to their brand and marketing goals.
3. Advanced Segmentation: Mailchimp’s segmentation tools allow users to segment their email list based on a wide range of criteria, such as demographics, behavior, and engagement, enabling users to create highly targeted campaigns.
4. Automation: Mailchimp offers advanced automation features that allow users to set up automated email campaigns based on customer behavior and preferences, such as welcome emails, birthday greetings, and abandoned cart emails.
5. Integrations: Mailchimp integrates with a wide range of other marketing tools and platforms, including social media, e-commerce, and CRMs, providing users with a high degree of flexibility.

Cons of Mailchimp:

1. Price: Mailchimp can be more expensive than other email marketing platforms, especially for businesses with larger email lists.
2. Limited A/B Testing: Mailchimp’s A/B testing features are limited compared to other email marketing platforms, making it difficult for users to test and optimize their email campaigns.
3. Limited Customer Support: Mailchimp’s customer support options are limited for users on lower-tier plans, with email support only available on the free plan.
4. Limited Reporting: Mailchimp’s reporting features are basic compared to other email marketing platforms, which may limit users’ ability to analyze and optimize their email campaigns.
5. Compliance Restrictions: Mailchimp has strict compliance restrictions, and users who violate them may risk having their accounts suspended or terminated.

III. NotifyVisitors

NotifyVisitors is an omnichannel marketing platform that offers email marketing, sms marketing, push notifications and allows businesses to engage with their website visitors by sending them targeted and personalized messages.

The platform offers many features, including segmentation, automation, A/B testing, and analytics, to help businesses create effective push notification campaigns.

With NotifyVisitors, businesses can segment their website visitors based on various criteria, such as location, behavior, and interests, and send personalized messages to each segment.

The platform also offers automation features that allow businesses to set up triggered notifications based on visitor behavior, such as abandoned cart reminders or welcome messages.

NotifyVisitors also provides A/B testing capabilities, which allow businesses to test different messaging and targeting strategies to optimize their push notification campaigns. The platform also offers detailed analytics and reporting to help businesses track the performance of their campaigns and make data-driven decisions.

Here are some of the key features NotifyVisitiors

1. Segmentation: NotifyVisitors allows businesses to segment their website visitors based on criteria such as location, behavior, and interests. It enables businesses to send targeted and personalized push notifications to each segment.
2. Automation: The platform offers automation features that allow businesses to set up triggered notifications based on visitor behavior, such as abandoned cart reminders or welcome messages. It helps businesses engage with their visitors in real-time and increase conversions.
3. A/B testing: NotifyVisitors provides A/B testing capabilities, which allow businesses to test different messaging and targeting strategies to optimize their push notification campaigns. It helps businesses improve the effectiveness of their campaigns and achieve better results.
4. Personalization: NotifyVisitors lets businesses personalize their push notifications by adding dynamic content such as the visitor’s name, location, or behavior. It helps businesses create more engaging and relevant notifications that drive better results.
5. Multi-channel support: Besides web push notifications, NotifyVisitors also supports other communication channels such as email, SMS, and in-app notifications. It enables businesses to create a cohesive and multi-channel communication strategy.
6. Analytics and reporting: NotifyVisitors provides detailed analytics and reporting to help businesses track the performance of their campaigns and make data-driven decisions. It includes click-through rates, conversion rates, and revenue generated.
7. Custom branding: NotifyVisitors allows businesses to customize the look and feel of their push notifications with their branding, including colors, logos, and images. It helps businesses create a consistent brand experience across all touchpoints.
8. Dynamic segmentation: Besides basic segmentation criteria, NotifyVisitors also allows businesses to segment their visitors based on more complex criteria such as purchase history, page views, and time spent on site. It enables businesses to create highly targeted campaigns that resonate with their visitors.
9. Scheduled campaigns: NotifyVisitors allows businesses to schedule their push notification campaigns in advance to plan and execute their campaigns more efficiently. It is especially useful for businesses that want to coordinate push notifications with other marketing activities.
10. Customer support: NotifyVisitors provides customer support through various email, phone, and live chat channels. It ensures that businesses can get the help they need and resolve any issues or concerns quickly.

Pricing structure and plans

1. Free Plan: NotifyVisitors’ free plan includes up to 1000 subscribers and 1,000 email sends per month. This plan includes basic features like push notifications, in-app messages, and web notifications.
2. Startups Plan: NotifyVisitors’ Startups plan starts at $60 per month and includes up to 10,000 contacts and 30,000 email sends per month. This plan includes advanced features such as A/B testing, automation, unlimited push notifications, on-site popups, and segmentation.
3. Growth Plan: NotifyVisitors’ Growth plan starts at $110 per month and includes up to 10,000 contacts, and 30,000 email sends per month. This plan includes all of the features of the Starter plan and additional features such as API access and custom branding.

Pros of using NotifyVisitors

1. Multi-channel marketing: NotifyVisitors offers multi-channel marketing features, including email, push notifications, SMS, and in-app notifications.
2. Advanced targeting: NotifyVisitors allows for advanced targeting options, such as geo-targeting, behavioral targeting, and device targeting.
3. Personalization: NotifyVisitors allows for easy personalization of notifications, such as using customer names, locations, or past purchase history.
4. Customization: NotifyVisitors offers a high level of message customization, including design options and the ability to add images, videos, or buttons.
5. Reporting and analytics: NotifyVisitors provides detailed reporting and analytics on campaign performance, including open rates, click-through rates, and conversion rates.

Let us now see a comparative table of Constant Contact vs Mailchimp vs NotifyVisitors

Comparing Constant Contact vs Mailchimp vs NotifyVisitors

Basis	Constant Contact	Mailchimp	NotifyVisitors
Free Plan	No	Yes	Yes
Best For	Email marketing, event marketing	Email marketing, Social media advertising	eCommerce Email marketing, sms marketing,  push notifications, personalization and advanced segmentation
Ratings	4.2/5	3.5/5	5/5
Customer Support	Phone, email and chat	Email and Chat	24/7 email, and phone support
Push Notifications	Yes	Yes	Yes
Automations	Autoresponders, triggered emails, surveys and polls	Automation workflows, triggered emails	Triggered notifications, cart abandonment reminders
Extra Features	Survey and poll tools, event management, social media marketing	Landing page builder, Facebook and Instagram ad campaigns, postcards	A/B testing, personalization, multi-channel support, email marketing, SMS

Email

Factors	Constant Contact	Mailchimp	NotifyVisitors
Automated email campaigns	Yes	Yes	Yes
Journey Builder	Yes	Yes	Yes
A/B testing	Yes	Yes	Yes
Drag and Drop editor	Yes	Yes	Yes
Email Scheduling	Yes	Yes	Yes
Conversion Tracking	Yes	Yes	Yes
Personalized and Dynamic Content	Yes	Yes	Yes
Scheduled reporting	Yes	Yes	Yes
Control group analysis	Yes	Yes	Yes
Campaign booster	Yes	Yes	Yes

SMS

Factors	Constant Contact	Mailchimp	NotifyVisitors
Automated campaigns	Yes	Yes	Yes
Segmentation	Yes	Yes	Yes
A/B testing	Yes	Yes	Yes
Landing pages	Yes	Yes	Yes
Sign up boxes	Yes	Yes	Yes
Campaign Reports	Yes	Yes	Yes

Which is the ideal solution for you?

NotifyVisitors is a different platform type compared to Mailchimp and Constant Contact, so it’s difficult to say that one is necessarily better. However, here are some reasons why NotifyVisitors may be a better choice for certain businesses:

1. Multichannel marketing platform: NotifyVisitors is a platform that offers multichannel marketing like Email marketing, Sms Marketing, push notifications, whereas Mailchimp and Constant Contact are  marketing platforms that include email marketing, social media advertising, and other tools.
   
   NotifyVisitors may be a better fit if you want to offer an omnichannel experience to your customers.

2. Advanced segmentation capabilities: NotifyVisitors provides advanced segmentation capabilities based on visitor behavior, location, and other criteria, which can help businesses create more targeted and relevant messaging.
   
   Mailchimp and Constant Contact also provide segmentation capabilities, but NotifyVisitors may be better suited for businesses that want more advanced targeting options.

3. Automation features: NotifyVisitors includes automation features such as triggered notifications based on visitor behavior and cart abandonment reminders, which can help businesses save time and increase efficiency.
   
   While Mailchimp and Constant Contact also provide automation features, NotifyVisitors may be better suited for businesses that want more advanced automation capabilities for email marketing, sms marketing and push notifications.

4. A/B testing capabilities: NotifyVisitors provides A/B testing capabilities to test different messaging and targeting strategies, which can help businesses optimize their notifications for better performance.
   
   While Mailchimp and Constant Contact also provide A/B testing capabilities, NotifyVisitors may be better suited for businesses that want more specific A/B testing capabilities for their email marketing campaigns.

5. Personalization options: NotifyVisitors allows businesses to add dynamic content to their notifications, such as the visitor’s name or location, which can help create a more personalized experience for the visitor.
   
   While Mailchimp and Constant Contact also provide personalization options, NotifyVisitors may be better suited for businesses that want more advanced personalization capabilities for email marketing campaigns.

Factors to consider while choosing an email marketing tool

When choosing a marketing tool, there are several factors that businesses should consider:

1. Business needs: Consider your goals, target audience, budget, and marketing channels. Choose a tool that aligns with your specific needs.

2. Features and functionality: Consider the features and functionality of the tool. Does it offer the tools and capabilities you need to achieve your marketing goals?

3. User interface: Consider the tool’s ease of use and user interface. Is it easy to navigate and use? Does it offer helpful tutorials or support?

4. Pricing: Consider the pricing structure and affordability of the tool. Ensure you understand the pricing model and any additional costs, such as transaction fees or add-on features.

5. Integrations: Consider the tool’s ability to integrate with other tools and services you may be using, such as CRMs, social media platforms, or e-commerce platforms.

6. Support and customer service: Consider the tool’s level of support and customer service. Do they offer 24/7 support? Is there a dedicated account manager available to help you?

7. Reputation and reviews: Consider the tool’s reputation and its reviews from other customers. Look for reviews and feedback from businesses similar to yours.

8. Data privacy and security: Consider the tool’s policies and procedures for data privacy and security. Does the tool have measures in place to protect your customer data?

9. Scalability: Consider whether the tool can scale with your business as it grows, and your marketing needs change.

Conclusion

In conclusion, Constant Contact, Mailchimp, and NotifyVisitors are all powerful marketing tools with unique strengths and capabilities. Constant Contact and Mailchimp are primarily email marketing platforms with robust features for creating and managing email campaigns, while NotifyVisitors is focused on multi-channel marketing which includes Email, SMS, push, popups and much more.

Ultimately, businesses should carefully evaluate each platform’s features, pricing, and support to determine the best fit for their needs.

By considering factors such as business needs, features and functionality, user interface, pricing, integrations, support and customer service, reputation and reviews, data privacy and security, and scalability, businesses can choose a marketing tool that meets their specific needs and helps them achieve their marketing goals. We hope that you find this Constant contact vs mailchimp comparison useful.

Also Read:

• 6 Advantages of Email Marketing you Should Know
• Top 15 Benefits of Email Marketing for Business
• 23 Best Email Marketing Tools Compared
• 19 Best Email Marketing Software 2023
• 17 Best Email Marketing Apps for Shopify