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Email marketing continues to be a powerful tool for businesses to drive engagement and achieve high ROI. With the popularity of WordPress as a CMS, there are numerous email marketing plugins available to help businesses effectively leverage this channel.
In this article, we will explore the 11 best WordPress email marketing plugins for 2024, each offering unique features and capabilities to enhance your email marketing strategy.
NotifyVisitors is one of the best WordPress email marketing plugins. With features ranging from collecting customer contact information to advanced segmentation and marketing automation, NotifyVisitors covers all your customer messaging needs.
It even supports international SMS and push notifications, making it a powerful choice for implementing a WooCommerce omnichannel marketing strategy.
Some key features of NotifyVisitors include ready-made templates for email, signup forms, and landing pages, a drag-and-drop email editor for effortless email design, email segmentation for targeted messaging, automation workflows for scenarios like cart abandonment and order confirmation, A/B email testing, comprehensive reporting for insights on KPIs, and mobile-optimized popups and forms to expand your subscriber lists.
Pricing: NotifyVisitors offers a free plan and paid plan starts at $60/month
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Mailchimp is a popular plugin that seamlessly integrates your website with the Mailchimp email marketing platform. With this plugin, you can easily create and customize signup forms, segment your email lists, and design personalized emails for your subscribers.
It also offers a user-friendly WooCommerce plugin to track sales and generate eCommerce-related emails.
Key features of Mailchimp for WordPress include segmenting email lists, designing customized signup forms, and tracking sales for WooCommerce websites. It is a versatile plugin that can cater to the needs of businesses of all sizes.
Pricing: Mailchimp offers a free plan for up to 2000 subscribers. Paid plans start at $10 per month for growing businesses and go up to $29 per month for scaling businesses.
weMail is a handy email marketing plugin that offers seamless integration with most email marketing tools. It is a cost-effective solution for businesses looking to grow their subscriber base using a WordPress website.
With weMail, you can easily set up opt-in forms, automate eCommerce emails, and create email campaigns using a drag-and-drop builder.
Key features of weMail include opt-in form creation, automated eCommerce emails, and a user-friendly campaign builder. It is a great choice for businesses that want an affordable plugin with powerful features.
Pricing: weMail offers a premium plan starting from $5 per month for 1000 subscribers.
Formidable Forms is a powerful form builder plugin that also offers advanced email marketing features. With this plugin, you can create highly customizable forms, collect customer feedback, and build responsive forms for data collection. It also seamlessly integrates with top email tools and automation platforms.
Key features of Formidable Forms include customizable form templates, user feedback collection, and seamless integration with email marketing tools. It is a versatile plugin that can cater to the needs of businesses looking for intuitive online forms.
Pricing: Formidable Forms offers four pricing tiers, starting from $39 per year for basic features and going up to $299.50 per year for elite features.
MailPoet is a popular email marketing plugin for both WooCommerce and WordPress websites. With over 700,000 websites using MailPoet, it offers a wide range of features to personalize email communication and capture leads. The plugin ensures flawless email deliverability and provides a drag-and-drop WordPress newsletter builder.
Key features of MailPoet include advanced email deliverability, a drag-and-drop newsletter builder, and a WordPress Users List for automatic email address updates. It is a highly regarded plugin known for its customization options and dedicated delivery team.
Pricing: MailPoet offers a limited free plan and two paid plans, starting from $10 per month for business features and going up to $30 per month for agency features.
Newsletter is a straightforward email solution for WordPress websites that allows you to send emails to subscribers directly from your WordPress dashboard. It offers a simple drag-and-drop newsletter builder and features like geolocation targeting and autoresponder functionality.
Key features of Newsletter include a drag-and-drop newsletter builder, geolocation targeting, and autoresponder capabilities. It is a user-friendly plugin that provides flexible customization options for subscription widgets and email templates.
Pricing: Newsletter offers a free plan and two paid plans, starting from $69 per year for blogger features and going up to $269 per year for agency features.
Brevo, formerly known as SendinBlue, is a comprehensive marketing and sales platform with a specific WordPress plugin. It offers a wide range of features for email marketing, including professional campaign design, bulk sending of personalized emails, and transactional email capabilities.
Key features of Brevo include professional campaign design, bulk personalized email sending, and transactional email capabilities. It is a powerful plugin that caters to businesses of all sizes and offers real-time analytics for campaign management.
Pricing: Brevo offers a free plan for transactional emails and three pricing plans for marketing features, starting from $25 per month for starter features and going up to custom pricing for advanced features.
OptinMonster is a pop-up tool that can be integrated with other email marketing plugins or software to enhance your email marketing efforts. It offers a wide range of pop-up templates, exit-intent technology, and A/B testing features to optimize your email campaigns.
Key features of OptinMonster include customizable pop-up templates, exit-intent technology, and A/B testing capabilities. It is a powerful tool that can be used in conjunction with other email marketing plugins to drive better results.
Pricing: OptinMonster offers four pricing plans, starting from $9 per month for basic features and going up to $49 per month for growth features.
Omnisend is a comprehensive email marketing plugin designed specifically for WooCommerce websites. It offers a wide range of features to help you manage multiple email campaigns, create custom forms, and automate email sequences.
With Omnisend, you can easily design signup forms, set up advanced automation workflows, segment your email lists, and optimize your campaigns for better results.
Some standout features of Omnisend include its drag-and-drop form builder, advanced automation capabilities, and powerful email optimization tools. It also offers seamless integration with WooCommerce, making it a perfect choice for businesses operating e-commerce websites.
Pricing: Omnisend offers a free plan with 500 emails per month. Paid plans start at $16 per month for 6000 emails and go up to $59 per month for unlimited emails.
Constant Contact Forms is a WordPress plugin that enables you to collect visitor information and automate campaigns. It offers a user-friendly email editor, automated paths using dynamic content, and event marketing features for seamless event management.
Key features of Constant Contact Forms include a user-friendly email editor, automated paths with dynamic content, and event marketing capabilities. It is a versatile plugin that provides detailed analytics and advanced list segmentation options.
Pricing: Constant Contact offers three pricing plans, starting from $12 per month for lite features and going up to $80 per month for premium features.
Mailster is another WordPress email marketing plugins that allows you to manage email marketing directly within your WordPress dashboard. It offers a drag-and-drop editor, custom automation, and email segmentation capabilities.
Key features of Mailster include a drag-and-drop editor, custom automation, and email segmentation options. It is a plugin known for its extensive library of templates and seamless integration with WordPress.
Pricing: Mailster offers three pricing plans, starting from $49 per year for starter features and going up to $299 per year for agency features.
Claspo is more than just a popup builder—it’s a comprehensive lead-generation tool that gives your marketing stack a power-up. With the Claspo WordPress popup plugin, you can capture leads directly from your site and grow your email list. The collected data can be instantly sent to your preferred ESP or CRM, allowing you to trigger campaigns and start the lead nurturing process.
Key features of Claspo include a vast library of customizable templates, drag-and-drop customization, exit intent technology, gamification, and tools that make it easy to design engaging and high-converting forms and pop-ups relevant to your target audience. Unique features like overlap protection and an annoyance safeguard ensure you can optimize lead generation without compromising user experience.
Pricing: Claspo offers a free plan with essential features, with paid plans starting at $10 per month for those with more website traffic.
The above mentioned WordPress email marketing plugins offer a wide range of features and capabilities to enhance your email marketing strategy. Whether you’re looking for advanced automation workflows, customizable forms, or seamless integration with popular email marketing services, these plugins have got you covered.
Choose the one that best suits your business needs and start leveraging the power of email marketing to drive engagement and achieve your business goals.
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