11 Best WooCommerce Email Marketing Plugins in [2024]

The ecommerce industry is booming, and having a strong online presence is crucial for success. As an ecommerce store owner, one of the most effective ways to engage with your customers and drive sales is through email marketing.

In this comprehensive guide, we will explore the best WooCommerce email marketing plugins available in 2024 and help you choose the right one for your business.

Why Email Marketing Matters for WooCommerce Stores

Insider Intelligence predicts that the ecommerce market will reach $7.5 trillion by 2025, making it a highly lucrative industry. With global sales expected to exceed $6.3 trillion in 2024, it’s clear that the future of retail lies in the digital realm.

Today, a customer’s first point of contact with a business is usually online, and email marketing plays a crucial role in establishing an online presence and driving revenue.

According to a study, 76% of businesses attribute their success to email marketing. Email marketing allows you to nurture leads, build relationships with customers, and drive repeat purchases.

It is a cost-effective way to reach your audience, with an average return on investment (ROI) of $42 for every $1 spent. To harness the power of email marketing for your WooCommerce store, you need a reliable email marketing plugin.

These plugins integrate with popular email plugins like NotifyVisitors, Sendinblue, and many more providing features to create, customize, and automate your email campaigns.

Best WooCommerce Email Marketing Plugins

After extensive research, we have curated a list of the best WooCommerce email marketing plugins available in 2024.

These plugins offer a range of features to help you build effective campaigns, boost engagement, and increase revenue. Let’s dive in and explore each plugin in detail, including their key features and pricing.

1. NotifyVisitors

NotifyVisitors is one of the best WooCommerce email marketing plugins that helps ecommerce stores create effective campaigns for email outreach.

With its intuitive dashboard, businesses can measure email campaign effectiveness and customize messages using various preview options.

Key Features of NotifyVisitors:

• Send welcome emails, promotional emails, cart abandonment emails, and more.
• Track campaign progress through comprehensive analytics.
• Create automated email campaigns to engage customers.
• Drag and drop email editor for personalized emails.
• A/B testing to optimize email performance.

Pricing: NotifyVisitors offers a free plan that includes 1000 contacts and 1000 emails per month. Paid plans start at $60.

2. Sender

Sender is a powerful WooCommerce email marketing tool designed to help ecommerce stores scale their businesses and stay competitive.

With Sender, you can manage your email marketing and SMS messaging from one dashboard, eliminating the need for multiple plugins or third-party apps.

Key Features of Sender:

• One-stop email & SMS dashboard for seamless campaign management.
• Drag-and-drop design builder to create eye-catching emails, popups, and signup forms.
• Segmentation and personalization to send targeted emails and drive engagement.
• High-converting popups for capturing quality leads.
• Real-time reporting and analytics to track and improve campaign performance.

Pricing: Sender offers a Free Forever plan that includes up to 15,000 emails per month and 2,500 subscribers. Premium plans start at $8 per month for the Standard plan and $35 for the Professional plan.

3. Klaviyo

Klaviyo is an advanced email marketing software that uses data science to optimize email campaigns and boost revenue for ecommerce stores. It offers dynamic segmentation and reporting capabilities to help you target customers more precisely and make data-driven decisions.

Key Features of Klaviyo:

• One-click ecommerce integration to sync real-time and historical data.
• Built-in email marketing automation for personalized and timely campaigns.
• Highly customized behavioral segmentation for effective targeting.
• A/B testing to optimize email content and subject lines.
• Advanced reporting and analytics for actionable insights.

Pricing: Klaviyo offers a free plan for up to 500 monthly email sends. Premium plans start at $45 per month for up to 1,500 contacts and 15,000 monthly email sends.

4. HubSpot

HubSpot is a comprehensive sales and marketing platform that offers various tools for WooCommerce store owners.

Its email marketing features, coupled with a powerful CRM, make it a great choice for larger ecommerce stores looking to take their marketing campaigns to the next level.

Key Features of HubSpot:

• Email marketing and other marketing automation capabilities.
• Track and recover abandoned carts to boost sales.
• Powerful list segmentation for targeted campaigns.
• Sync WooCommerce data to your HubSpot account for easy customer tracking.
• Ecommerce analytics for monitoring store growth.

Pricing: HubSpot offers a free plan with basic features. Premium plans start at $45 per month.

5. Brevo

Brevo is an all-in-one marketing platform that helps you engage with your WooCommerce customers and build long-term relationships through meaningful and targeted campaigns.

Its WooCommerce plugin synchronizes customer data and provides a range of email marketing features.

Key Features of Brevo:

• Powerful contact segmentation for targeted campaigns.
• Email marketing automation for timely and personalized emails.
• Free unlimited contacts storage for syncing new subscribers and customers.
• Intuitive drag-and-drop email editor for beautifully-designed campaigns.

Pricing: Brevo offers a free plan with unlimited contacts and 300 emails per day. Premium plans start at $25 per month with unlimited contacts and up to 20,000 monthly emails.

6. MailPoet

MailPoet is another WooCommerce email plugin that offers the functionality required to grow your ecommerce store directly from the WordPress dashboard.

It helps you personalize follow-up emails based on specific customer actions and provides a range of automation and segmentation options.

Key Features of MailPoet:

• Newsletters and promotional email campaigns.
• WooCommerce email customization for personalized communication.
• Automated email campaigns for timely follow-ups.
• Interest and behavior-based subscriber segmentation.
• Multi-condition segmentation for advanced targeting.

Pricing: MailPoet offers a free plan for up to 1,000 subscribers and 5,000 emails per month. Premium plans start from $10 per month.

7. Mailchimp

Mailchimp is one of the most popular email marketing plugins for WooCommerce stores. Its WooCommerce plugin allows you to sync purchase data and automate various email campaigns, including abandoned cart recovery, product recommendations, and ROI tracking.

Key Features of Mailchimp:

• Sync purchase data to your Mailchimp account.
• WooCommerce email automation for personalized campaigns.
• Showcase product recommendations in your emails.
• Embeddable popup forms for lead capture.
• Track and segment your audience based on purchase behavior.

Pricing: Mailchimp offers a free plan for up to 1,000 monthly email sends. Premium plans start at $13 per month.

8. Constant Contact

Constant Contact is a versatile email marketing tool that helps WooCommerce stores engage audiences across multiple channels.

Its WooCommerce plugin provides features like email automation, segmentation, and analytics to enhance your marketing efforts and make data-driven decisions.

Key Features of Constant Contact:

• Connect your WooCommerce store to your Constant Contact account.
• Segment your customers based on their purchasing behavior.
• Social media marketing and advertising tools.
• Customized abandoned cart and post-purchase emails.

Pricing: Constant Contact offers a 60-day free trial. The Core plan starts at $9.99 per month, while the Plus plan starts at $45 per month.

9. AutomateWoo

AutomateWoo is a WooCommerce email plugin that helps ecommerce businesses convert and retain customers with automated marketing tools.

It offers a variety of automation workflows, strong segmentation and personalization features, and SMS notifications to reach customers on multiple channels.

Key Features of AutomateWoo:

• Automation workflows for abandoned carts, product reviews, and more.
• Strong segmentation and personalization capabilities.
• SMS notifications for reaching customers where they are.
• Customer loyalty tools for boosting customer retention.

Pricing: AutomateWoo doesn’t offer a free plan, but it has a plan for $9.92 per month billed annually at $119.

10. Aweber

AWeber offers WooCommerce automated emails along with email marketing features essentially for its ecommerce merchants.

One of its USPs is its extensive library of pre-made email templates. It also offers features like audience segmentation, email testing, and automation workflows.

Key features of Aweber

• 600+ pre-made email & newsletter templates to choose from
• An easy-to-use email designer to quickly create emails
• Flexible segmentation to help target customers based on behavior or location
• Automation workflows to schedule your campaigns ahead of time

Pricing:

AWeber’s offers a free plan for up to 500 email subscribers that comes with one landing page, email templates, push notifications, and more. Its Lite plan starts from $14.99/month and offers automation, reporting, split testing, and more.

11. Privy

Privy is another WooCommerce email marketing plugin suitable for smaller ecommerce stores. They have a good amount of email templates and signup forms, and now also help with SMS or text message marketing.

Privy also provides basic email automation, including welcome, order follow-up, abandoned cart emails, and more.

Key features of Privy:

• Unlimited email sends on paid plans
• Unlimited popups for all plans
• Free shipping bar notifications
• A/B testing for multiple email campaigns
• Audience segmentation and targeting rules
• Basic email automation workflows

Pricing:

Privy offers a free plan for up to 100 mailable contacts per month. It offers unlimited popups and free shipping bar displays. However, it doesn’t provide any automation on the free plan. Paid plans begin from $30/month.

Conclusion

Choosing the right WooCommerce email marketing plugin is crucial for driving sales and growing your ecommerce store. Each plugin mentioned in this guide offers unique features and pricing plans to suit different business needs. Whether you’re looking for advanced automation, personalized campaigns, or robust reporting, there’s a plugin that can help you achieve your goals.

Evaluate your requirements, consider the features and pricing of each plugin, and choose the one that aligns with your business objectives. Remember, email marketing is a powerful tool for engaging with your customers, driving sales, and building long-term relationships. With the right WooCommerce email marketing plugins, you can take your eCommerce store to the next level.