Best Time to Send Emails to Improve Email KPIs [A Research Study]

If you have an eCommerce business, then you must know about the value of Email marketing. Email is the best way to market your business and involve new customers. Getting audience attention and engagement is the most important aspect of eCommerce businesses.

According to research, Email marketing has an average ROI of 4,300%. And 8 out of 10 prospects want to talk to sales reps via email over any other medium. The best time to send emails depends on different metrics. The timing matters a lot for email campaigns as they need higher open rates and click rates to make them successful.

Why does Timing Matter for Sending Emails?

Reaching the right audience at the right time is important. Nowadays, the email box of the audience is filled with numerous emails. Your audience or customers vary in location, job, gender, etc. 

And also, the emails are different, like promotional emails, newsletters, welcome mail, etc. Also, eCommerce industries vary like business, education, healthcare, etc. All these metrics mean a lot in email marketing campaigns. 

That is why timing matters the most for email marketing, as it is still the best way to market your product.

What is the Best Day of the Week to Send Emails?

The different researches and studies indicate the days considered good days to send an email. These are the best days of the week for different email industries. Tuesday, Wednesday, and Thursday are the best days of the week to send an email.

According to research, with the help of email tools, Tuesday is the best day to send emails as it has the highest email open rate. Wednesday is also considered the best day because it’s mid-week. After Tuesday, Thursday is also considered the second-best day for email marketing campaigns. 

With different metrics, you can find the Tuesday, get the high open rate, click-through rate, and click-to-open rate. Midweek (Tuesday through Thursday) is the best for email marketing campaigns. Saturday and Sunday are the worst days to send emails or run marketing campaigns.

What is the Best Time of the Day to Send Emails?

Timings are very important in email marketing campaigns. It can make or break the relationship with your audience. There is no perfect timing to get the right time for email marketing campaigns because there are different industries and audiences. 

So you have to find the right time for your business by knowing your customer’s persona.

According to studies, the best time to send emails is in the morning (8–11 am) for all industries and evening (4–6 pm). 

The results of studies are varied. Still, we concluded at almost the same time for mail which is in the morning from 8 am to 11 am as users like to open mail first before starting their work and in the evening from 4 pm to 6 pm when they are on a break from work.

And the worst time to send emails is around 12 pm to 3 pm as it is working time for everyone, and no one likes to get any disturbance at that time.

What is the Best Time and Day to Send Emails? According to Industries 

To know the details, the best day and time for industries are slightly different. There are a few points to understand it better, which are as follows:-

• For eCommerce, SaaS, and NGO organizations, sending emails on Tuesdays and Thursdays have the highest open rates. And Wednesdays had the highest click-through rates.
  
  
• For B2Bs, Mondays and Tuesdays had the most email open rate.
  
  
• For marketing services, Wednesdays had the most email open rate.
  
  
• For offline retailers, Thursdays had the most email open rate.
  
  
• For all these industries, Wednesdays had the most click-through rate.
  

And for the time of the day:-

• For SaaS companies, Emails sent at 10:00 am and 3:00 pm have the greatest share of opens, and at 2:00 pm account for the greatest share of click-throughs.
  
  
• For offline retailers, 8:00 am and 3:00 pm accounted for the greatest share of openings, and 10:00 am and 8:00 pm accounted for the greatest click-through.
  
  
• For B2Bs, 8:00 am and 10:00 am accounted for the greatest share of opens; 10:00 am and 4:00 pm accounted for the greatest share of click-throughs.
  
  
• For eCommerce businesses, 7:00 am, 10:00 am, and 5:00 pm accounted for the greatest share of opens, and 6:00 pm accounted for the greatest share of click-throughs.
  
  
• For marketing services, at 4:00 pm accounted for the greatest share of opens, and at 10:00 am and 8:00 pm accounted for the greatest click-through.
  
  
• For NGOs, at 9:00 am and 3:00 pm accounted for the greatest share of opens, and at 4:00 pm accounted for the greatest share of click-throughs.

Factors that Help you to Determine the Best Time and Day to Send Emails

A few factors will help you understand when to send your email for a marketing campaign. The best method to involve or engage your audience is to use a subject line that catches your audience’s attention and at the right time when the audience is available, as it increases the open rate.

These factors that are given below will help you to understand your audience and different metrics.

1. Your Audience and Business

The best timing to send an email depends on your business or which industry you belong to. Also, it depends on the audience according to your business. 

For example, if you are a B2B company and your audiences are small businesses, then you can send an email on Tuesday. And if your business is related to the entertainment industry or media related, then you can send an email on Fridays or weekends as it is the best option for these industries.

The medium users use to receive email is important as it depends on their response. That means if your audience is active on their mobile, PC, or laptop, the open rate of email increases.

2. Demographics

You must know the geographical locations of your audiences. Knowing and sending your email according to it is a very basic factor; otherwise, you lose. 

Sending an email to your audience is the best marketing method to engage them, but you can’t send the same email simultaneously to all the audiences. 

For example, in Arab countries, Fridays and Saturdays are weekends, and Sundays are working days, so it is good to send an email on that day, but here it is not a good idea.

3. Frequency and Consistency

Maintaining the frequency of emails will greatly impact the audience. Too many emails may annoy them, and fewer emails fail to get the audience’s attention. Also, being consistent in sending mail at the right time is important.  

4. Customer Experiences

Customer experiences also affect the best time and day to send mail. You must improve your services and make email friendlier to users.

5. Other Factors

Email marketing campaigns also depend on seasons, holidays, and festivals. People like staying at home in the rainy season and staying online, which increases your email open rate. As well, on holidays or festivals, users tend to stay at home and be online.

How to Get Higher Email Open Rates?

Getting higher email open rates is not easy and varies from industry to industry. So here are a few points that will help you to understand how to get higher email open rates. You can improve email open rates with these points.

1. Advanced Reporting and Analytics Tools

To improve and find the perfect time to send an email, you need to concentrate on different metrics of email. You must pay attention to email open rate, click-through rate, conversion rate, and email bounce rate. With these metrics, you will be able to understand the audience’s behaviour.

2. Email Automation Software

Email automation software is the best tool to improve customer response rate. With this, you can deliver the right message at the right time. 

It focuses on the personalization of email. Email automation software has many features that will improve your email marketing campaigns. AI will help you generate the most optimal time to target your audience based on their behaviour.

3. Subject Lines

The email subject line is also very important for getting open rates. According to research, 47% of emails are opened or discarded based solely on their subject line. Here are some tips to make a good subject line.

• Personalization
•  Must be short
•  Use emojis where relevant
• Highlight the immediate value
• Think about the screen sizes of users’ mobile device
• Include words that show urgency
  

These points will help you to increase the open rate.

4. A/B Testing

A/B testing is one of the most effective methods to understand and get detail of user behaviour on a website. Run A/B testing on almost everything. It will help you to discover what the audience likes the most. 

Run A/B testing from subject lines to your CTA colour; it will help you increase the open rate as it helps you know the audience. Every little detail is important to the audience, and knowing & joining all the relevant information will provide you with the right combination of metrics.

Conclusion

To know the best timing for your business, you can’t depend on guesswork or different research. You need to understand your audience. You can use different automation tools to understand. You must run A/B testing on everything.

These metrics will help you know the right time to email your customers. You will be able to understand when to send newsletters or other messages. Use creative and short subject lines to get a more open rate. 

Above are the important details that help you to know the best time to send emails to improve your KPIs.

FAQs

1. Why Does Timing Matter for Sending an Email?

Reaching the right audience at the right time is important. Nowadays, the email box of the audience is filled with numerous emails. Email marketers should focus on the timing to interact with the audience, which increases the open and click-through rate of emails.

2. What is the Best day of the week to email?

According to research, with the help of email tools, Tuesday is the best day to send emails as it has the highest email open rate. Tuesday, Wednesday and Thursday are the best days of the week to send an email.

3. What is the Best Time of the Day to Send an Email?

According to studies, the best time to send an email is in the morning (8–11 am) for all industries and evening (4–6 pm). The results of studies are varied. Still, we concluded at almost the same time for mail which is in the morning from 8 am to 11 am as users like to open mail first before starting their work and in the evening from 4 pm to 6 pm when they are on a break from work.