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Marketing agencies are always searching for ways to give their clients the best results possible using different social media channels. The best results are not achieved by just creating and posting multiple times in a chosen channel. However, you have to consider the best tools that you will be using to run your marketing campaigns.
Whether you are testing Facebook vs. Twitter ads, there is a tool out there that you can use. This post reviews three of the best social media management (SMM) tools available for agencies and what features to look out for.
The best tools for SMM must have three critical elements if you want to keep your campaigns running smoothly.
Brandwatch is a SMM tool known and used globally. With its offices and staff spread around the US, Germany, Australia, Hungary, Bulgaria, and India. Brandwatch has two plans: Essentials and full suite. Essentials has the following features:
Full suite includes unlimited channels:
Pricing: There is a free trial for the essentials package. Single users and small teams can later pay a monthly subscription fee of $108. You can request a demo of the full suite. Pricing will be quoted.
This is a SMM tool specifically designed for marketing agencies. You can manage multiple social media accounts from a unified inbox which you can create if you wish. Sendible features include:
Sendible also features product recommendations, which analyzes your customer’s social media profiles, and suggests what kind of content works for the particular audience.
Pricing: Prices start from $24 a month and it has a free trial.
This tool has a built-in CRM. AgoraPulse monitors hashtags, trends, and influencers. You may use monitoring to cue in the trends which are most relevant to your clients. Features include:
Pricing: $0
Sociality.io is an all-in-one social media management platform that simplifies the process of managing multiple social media accounts, scheduling posts, analyzing performance, engaging with your audience, and benchmarking competitors. With its range of features and flexible pricing plans, it’s a valuable tool for businesses, agencies, and enterprises looking to enhance their social media presence and grow their online brand.
Sociality.io features include:
Pricing: Sociality.io offers a 14-day free trial and 3 different pricing plans to cater to different needs and budgets. It typically includes tiers like Pro, Business, and Enterprise.
The above tools that we have reviewed here are just some of the best for marketing agencies. The market is saturated with so many similar tools for social media management. As an agency, see what your client’s specific needs are and match those needs with the right tool to run campaigns. Overall, you’ll want a tool to help you meet your client’s needs and exceed their expectations using these tools.
Social Champ is a power-packed social media management tool that lets you create content for nine major social media platforms. The tool allows you to schedule, manage analyze your posts within one unified dashboard and offers diverse features, such as:
The tool offers a free plan ($0) with three paid plans, including Champion ($26/mo), Business ($89/mo), and Professional (Custom).
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