21 Best SMS Marketing Software & Tools in 2023

Short Message Service, or simply SMS, is a service that allows people to send quick and crisp messages to share their ideas, transmit information or connect with their customers and dear ones.

Several service providers provide this messaging service, which helps companies market their products and services and connect with their customers. Several marketing software assists in bulk messaging for businesses. 

SMS Marketing Software helps companies to plan their marketing campaigns efficiently, which target mobile devices through SMS. This blog will give you the 21 best SMS marketing software and Tools you can use to engage with your customers and boost your sales.

Best SMS Marketing Software and Tools

1. NotifyVisitors

Well, the first one on our list is NotifyVisitors. Our software is considered as one of the best SMS marketing software. NotifyVisitors help you to enhance your revenue and amplify your business growth with its best SMS Marketing Tool.

Features:

• Automated SMS and Email campaigns
• AI driven Chatbot
• Creating personalized messages
• Build engaging conversational experiences

Price: We offer varied plans and different pricing for different plans, which you may know once you start your free trial here.

2. EZ Texting

It is a fantastic software that helps to create and launch customized business text messaging campaigns. Its support includes email support, a Help desk, and live chat. It has a perfect rating as far as other messaging apps are considered.

Features:

• EZ Texting allows you to personalize SMS and MMS with a template Library. 
• It allows you to create a scannable image like QR codes to redirect your customers to the website.

Price: 

• Value: $19 per month
• Essential Plan: $29 per month
• Premium: $49 per month
• Custom plan: $299 per month

3. Gupshup

It is one of the best SMS Marketing software. Gupshup helps businesses to build engaging conversations. It uses a single API and can create conversations across various 

messaging channels. It handles over 6 billion monthly messages across various channels like SMS, Whatsapp, Instagram, Android, FB Messenger, Twitter, etc. 

Features:

• Helps in building engaging conversational experiences.
• Artificial Intelligence-based Bot Platform
• Helps to interact and transact with your customers across 30+ platforms using a single API
• Protects sensitive customer information like account balance, transaction details, etc.

Price: Available on request as it comes with varied pricing plans and caters to a diverse customer base.

4. Birdeye

It is an all-in-one customer experience platform with over 80,000 businesses using it. Companies use this software to attract new leads with Listings, Reviews, and Referrals. It delights the customers with Surveys, Ticketing, and Insights, i.e., everything in one place.

Features:

• Excellent Listings tool that can scan over 100 websites at a time for each of your locations’ information.
• Helps in generating and managing online reviews.
• It can get reviews from all the platforms on a centralised dashboard.
• Easy access to surveys
• Allows customers to manage referral campaigns

Price: $299 Per Month

5. Textedly

It is a text marketing software that helps in two-way SMS. It Involves texting, scheduling text, auto replying text, sending a long text message, uploading subscribers list, email capturing, voice services, Instagram texting, personalization, drip campaigns, text to join or vote, etc.

Features:

• One of the app’s most notable features is that it sends messages in bulk, i.e., helps in mass group texting. 
• It has an amazing feature like auto replying text. 
• Through this software, one can easily schedule messages and send them at a later time.

Price: 

• Starter: $0 per month
• Bronze: $24 per month
• Plus: $39 per month
• Enterprise: $50 per month
• Elite: $70 per month
• Business: $140 per month
• Silver: $210 per month
• Premium: $350 per month
• Pro: $500 per month
• Gold: $700 per month
• Platinum: $1400 per month
• Diamond: $2100 per month
• Champion: $2800 per month

6. ActiveCampaign

ActiveCampaign is a unique software that helps over 1,30,000 businesses in 170 countries to engage their customers meaningfully. It combines email marketing, marketing automation, and Customer Relationship Management for powerful segmentation and personalization. 

Most of ActiveCampaign’s users use its 850+ integrations, including Microsoft, Facebook, Salesforce, Shopify, etc. 

Features:

• Messages can be sent automatically
• You can add multiple accounts to your ActiveCampaign accounts in order to send SMS
• Personalized messages
• Allows 1,224 characters in an SMS

 Price: 

• Lite: $9 per month
• Plus: $49 per month
• Professional: $149 per month
• Custom plan available

7. Podium

It is considered to be one of the best SMS Marketing Software. Podium primarily works for Local Businesses. It is a multi-product platform that has modernized the way local businesses operate.

 Features: 

• It is an easy-to-use platform that helps get reviews.
• Allows easy payment collection
• Includes a web chat widget that can be easily installed on your website.
• Helps in strengthening communication.

Price: Available on Request

8. Factoreal

Another one on our list is Factoreal. It is a fully featured Marketing Automation Software designed to serve various Enterprises, SMEs, and StartUps. 

Features:

• It has an online marketing automation system that helps with SMS marketing and ROI Tracking.
• Helps in building Customizable CTA’s.

Price: Available on Request

9. TextLocal

It is an all-inclusive SMS-based mobile marketing and customer engagement software that has won several awards. It has over 1,65,000 customers. The reason for having this massive number of customers is the services that it offers. It includes best-in-class features, robust technology, and excellent customer relationships.

Features:

• Helps in sending SMS, receiving SMS, using SMS Attachments
• Helps in tracking SMS Campaigns

Price: Rs 295 for 1000 messages per bundle

10. SMS Gateway Hub

It is an online Business Message service provider that provides services to customers. This software sends group text messages both nationally and internationally. It works with several SMS gateway network operators to deliver best-in-class international messaging services.

Features:

• Helps in generating awareness and notifying customers about live sales through promotional SMS.
• You can send bulk voice messages to your customers.
• Promotes 2 way messaging

Price: ₹999 Per Month

11. UltraSMSScript

Yet another best SMS Marketing software is UltraSMSScript. It is a web-based group text and SMS marketing software platform that is extremely easy to use. It has a free trial available, and after that, you have to pay a one-time fee for the podium after installing it. Apart from this, it also has monthly plans if someone is unwilling to pay a one-time price. 

Features:

• 2- way SMS Chat
• MMS/ Picture Messaging
• Automatic message response
• Bulk SMS Scheduling

Price: Available on Request

12. MessageMedia Web SMS

MessageMedia has a Web SMS Platform that allows you to send text messages directly from the web browser to customers, anytime and everywhere. Its most notable feature is that it is fast and intuitive. One can merge database fields into their message and personalize their SMS Campaign.

Features:

• Sends bulk messages easily and quickly.
• Send messages from anywhere, all you require is an internet connection.
• Promotes 2-way SMS conversation.

Price: $49 Per Month

13. BulkSMS Text Messenger

BulkSMS Text Messenger enables a firm to manage SMS communications from a computer desktop. It is free to install, is user-friendly desktop software, and allows one to easily compose, manage, send and receive individual and bulk SMS campaigns.

Features:

• Helps in sending personalized messages.
• Helps in sending SMS attachments with a trackable link.
• Manages local contacts easily.

Price: Available on Request

14. Afilnet

One of the leading companies in telecommunications service in the world is Afilnet. They help the customers carry out email campaigns to automate your company’s communication.

Features:

• Its key feature is that it allows the automation of channels for sending and receiving SMS, Email, and Instant Messages.
• Messages can be sent from any programming language.
• Allows bulk messaging

Price: Visit the site to get detailed pricing as per your requirements

15. JookSMS

JookSMS is one of the best SMS providers. It serves websites like Capterra. More than 5000 companies use this platform for marketing purposes. The most appealing feature of this platform is that it provides a free trial and free demo to its users.

Features:

•  It has an app that has an effortless function and is easy to set up. It has been known for its excellent customer service. 
• Allows scheduling of Bulk SMS
• Outstanding customer service

Price: 

• Free- $0 for 30 days
• Prepaid- no fixed monthly cost
• Basic- $25 per month for 1033 SMS
• Gold- $50 per month for 2233 SMS
• Platinum- $100 per month for 4666 SMS.

16. SlickText

It is a message marketing software that helps send text messages in bulk. It provides various options like SMS Scheduling, Autoresponders, Email capture, Email integration, Facebook Integration, etc.

Features:

• It enables customers to schedule the messages to send them later.
• Provides autoresponders to reply to messages without any hustle.
•  It also captures subscribers’ emails and exports them to email marketing providers.

Price:

• The Basic- $29 per month
• The Step Up- $49 per month
• The Lil Bro- $79 per month
• The Big Bro- $139 per month
• The Boss- $189 per month
• The Albatross- $350 per month
• The Whale- $750 per month
• The Monstro- $1250 per month

17. TextMagic

It is a bulk Short Message Service marketing software with an effortless installation. It helps the users to send and receive messages in bulk globally. 

Features:

• It helps to manage contacts by categorizing them into groups and lists.
• It also enables the users to attach PDF files, images, or Word files. 
• Analyses and reports on a delivery, text status, reply rates, etc.

Price: 

• Text messages- $0.04 per text
• MMS- $0.04 per MMS
• Lookup- $0.04 per lookup.

18. SalesMsg

It is one software that can convert text into sales quickly by equipping its users with various features like toll-free number and landline numbers, two-way texting, team communication, SMS Broadcasting, automation, etc.

Features:

• It can manage calls by outbound calls, recording, history, analytics, etc.
• Salesmsg can also automate messages to start a conversation with its customers, which makes it a very impressive software.

Price:

• Pro- $35 per month
• Premium- $300 per month
• Custom- Contact for pricing.

19. EngageBay

EngageBay is a single solution for all the activities like marketing automation, live chat, Helpdesk, etc. it provides sales automation, appointment scheduling, deal management, etc. Also, it has a Help Desk software that helps with ticket management, views, macros, etc.

Features:

• Its notable feature is that it provides Customer Relationship Management.
• Helps in contact management, deal management, sales automation, and appointment scheduling.

Price:

• Free- $0 per month
• Basic- $8.99 per month
• Growth- $29.99 per month
• Pro- $47.99 per month

20. Twilio

It is a wholesome platform that provides various services to its customers. It allows one to connect with customers via SMS, video, email, Twilio Lives, chatbots, etc. Twilio has applications like Twilio flex, Twilio frontline, Twilio segment, etc. 

Features:

• The appalling feature of this software is that it provides IoT connectivity, phone numbers, and shortcodes. 
• Send transactional SMS, MMS, and Whatsapp Messages with a single API.
• 2-way engagement over messages

Price: $0.001- 150 per depending upon different channels and applications.

21. Heymarket

HeyMarket is another sms marketing software. Its easy-to-use interface helps marketers create and launch sms campaigns easily and quickly. Moreover, you can save time and money by automating the whole process.

Features:

• Easy-to-use interface
• Advanced analytics
• Automation options
• Integrate with third-party software

Price: Its paid plan starts from $19 per month.

Wrapping up

By conducting thorough research, we found the 21 best SMS Marketing Software and Tools for small, medium, and large businesses to reach customers effectively and communicate with them in an organized and efficient way. By reading this blog, you can make an informed decision about SMS software and its uses.

If you want to get more information, schedule a demo with us.

FAQs

1. What do you mean by SMS Marketing Tool?

SMS Marketing is an online marketing method meant for businesses and helps them connect with their customers. It allows companies to digitally promote their goods and services via a Short Message Service or SMS.

2. Is SMS Marketing free?

Well, the amount depends upon the software and plan you are using. Some software offers a basic plan wherein a certain amount of messages are free of cost, whereas some may provide a free trial for some days. Therefore the companies charge according to the plan that you are subscribing to.

3. SMS Marketing falls under which category of marketing?

SMS Marketing falls under Online or Digital Marketing. It helps companies to promote their products and services through digital platforms like Social media, Email, Search engines, etc.