11 Best Shopify Newsletter Apps to Increase Your Email List in 2024

Newsletters are a vital part of most Shopify promotion strategies. This is because they play a significant role in boosting brand affinity, upsells, cross-sells, first-time sales, and customer relationships. The most crucial requirement for carrying these out is a trustable Shopify newsletter app.

Brands and businesses tend to get overwhelmed with the innumerable choices in front of them regarding newsletter apps. That’s why we’ve shortlisted 11 of the best Shopify newsletter apps to help you select therefrom. 

Why Do You Need One of the Best Shopify Newsletter Apps?

Shopify email software helps you set up email marketing campaigns and automation workflows in your email service provider’s interface or directly in your Shopify account. Other than newsletters, you can send welcome emails, follow-up emails, cart abandonment emails, retention emails, and more. 

With these platforms, you can- 

• Create aesthetically pleasing email newsletters.
• Gather opt-ins to build your email list.
• Personalize email messages dynamically.
• Segment subscribers meaningfully.
• Set up automated email sequences.
• A/B test email campaigns.
• Analyze the performance of campaigns in real-time. 

Now that you’ve got an idea of how email marketing software can help promote your brand or business, let’s look at the best Shopify newsletter apps. 

11 Best Shopify Newsletter Apps to Boost Your Email Marketing

Here are the 11 best Shopify newsletter apps we’ve picked for you.

1. NotifyVisitors

Our app, NotifyVisitors comes first when it comes to the best Shopify newsletter apps. Its drag-and-drop editor lets you create and customize beautiful emails from plenty of templates. Its powerful segmentation lets you meaningfully segment your subscribers and target them with the right message at the right time.

You can also set up automated campaigns that can be triggered based on relevant customer actions. Apart from email marketing, our tool also incorporates marketing features for push notifications, SMS, Whatsapp, and more. 

Features:

• Templates
• Drag and drop editor
• Automation
• Personalization
• Segmentation
• Campaign booster
• A/B testing
• Email list-building tools
• Analytics and Reporting

Pricing: Our email marketing software comes with a 14-day free trial. In our free plan 1,000 contacts are avilable. The Startup plan is priced at $49 and allows 5,000 contacts.

2. Privy

Privy is next on our list of the best Shopify newsletter apps. It offers templates to help you create professional-looking newsletters, abandoned cart reminders, and more. It has a mobile-friendly display so that your emails can be viewed and read seamlessly on your recipients’ mobile devices.

It also has many features to build your email list and online sales. Besides, you’ll benefit from its conversion tracking and other analytic reporting.

Features:

• Templates
• Customization
• Coupon code integration
• Autoresponders
• Reminder texts and emails
• Triggered emails 
• Automated A/B testing
• Real-time reporting

Pricing: The privy email marketing tool comes with a 15-day free trial. There’s a free plan available for up to 100 email contacts. There are three price plans viz., the Starter plan, the Growth Plan, and the Conversion plan. The first costs $15/month and allows up to 250 contacts.

The second costs $45/month and allows up to 3,000 contacts. The third plan is priced based on your monthly traffic. It starts at $70/month for up to 50,000 monthly page views.  

3. Justuno

Justuno is an easy-to-use email marketing software for Shopify. You can run both mobile and desktop-friendly email campaigns using it. It offers plenty of nice, pre-built templates to suit different marketing situational needs. You can edit them with a visual editor to match your branding. 

The software is simple to install. It also integrates with a lot of other tools you use. Its reporting is easy to read and understand. 

Features:

• Drag and drop editor
• Segmentation and targeting
• A/B testing
• Conversion optimization
• Email list builders
• Pop-ups and on-site messaging
• Campaign analytics

Pricing: The app comes with a 14-day free trial. The Essential plan is a self-service solution that costs $25/month. The Justuno Plus plan costs $399/month. 

4. Klaviyo

Klaviyo is a feature-rich solution for marketing automation across channels. It has comprehensive tools for effective email marketing. This includes signup forms, email campaigns, contact segmentation, and more. You get fly-outs, embedded forms, pop-ups, etc. to grow your email list. 

The tool offers advanced personalization to make your marketing effective. 

Features:

• Centralized customer profiles
• Dynamic forms
• Personalization
• Segmentation
• Automation
• Predictive analytics
• Reporting

Pricing: There is a free plan that allows you to send 500 monthly emails. As for the priced plans, the pricing is based on the size of your contact list. For contacts from 1001 to 1500 contacts, you pay $45. The pricing begins at $60 for the same number of contacts if your marketing includes SMS as well. 

5. Jilt

Jilt is a cloud-based email marketing solution. You can easily create good-looking promotional emails with titles, images, buttons, product details, and more and customize those with its drag-and-drop editor. You can also schedule messages to be sent to specific contacts. Its analytics give you actional insights into the orders received, revenue generated, subscription management, and more. 

Features:

• Drag and Drop Editor
• Automation
• Product recommendations
• Dynamic coupon sending to any email
• Analytics

Pricing: Jilt comes with a free version, which allows you to send emails to up to 300 contacts. The priced plan costs $29/month for up to 1,000 contacts and $49/month for up to 2,500 contacts. 

6. Mailerlite

Mailerlite is an easy-to-use marketing solution for beginners. Its email marketing is intuitive and user-friendly. As a newsletter app, it lets you create beautiful newsletters with its drag-and-drop editor. It has basic features for automation. So, if you’re looking for sophisticated features like omni channel communication, advanced segmentation, etc. it isn’t right for you. 

Features:

• Free image library
• Drag and drop editor
• Automation
• Segmentation
• Personalization
• Scheduling
• Signup forms

Pricing: There’s a free version that allows up to 1000 subscribers and 12000 emails/ month. The priced plans begin at $30/month and allow up to 5,000 contacts. For up to 50,000 contacts, you need to take the $210/month plan. 

7. ConvertKit

ConvertKit is one of the user-friendly Shopify newsletter apps. It has a clean and simple interface that can be used even by people who aren’t essentially tech-savvy. It integrates with more than 90 platforms and tools and has some advanced features. You can migrate from your current email service provider to ConversionKit for free. 

Features:

• Email templates
• Email designer
• Automations
• Integrations
• Email list builders
• A/B Testing
• Analytics

Pricing: There is a forever free plan that allows up to 300 subscribers. The priced plans start (Creator Plan) at $15/ month. There is another plan called Creator Pro. It costs $29/month. 

8. UpOrder

UpOrder, formerly known as Spently, is the next on our list. It allows you to send Shopify store email notifications such as order cancellations, order confirmation emails, shipping updates, and more. You can customize the colors and designs of your emails to match your branding.

It provides detailed analytical reporting on the performance of your email marketing campaigns. 

Features:

• Templates
• Customization
• Integrations
• Built-in referral program
• Dynamic product recommendations
• Analytics 

Pricing: UpOrder comes with a 14-day Free Trial. Its Essential plan costs $99,99/month, the Growth plan costs $199,99/month, and the Premium plan costs $399/month. 

9. Seguno

Seguno is an email marketing software that focuses solely on Shopify. It’s designed to build and send newsletters and promotional messages through emails. Integrated with Canva, it lets you craft beautiful and visually-appealing emails. You can grow your email subscriber list with its well-timed pop-ups.

You can also automate sending of emails to maximize your email marketing efficiency. 

Features:

• Templates
• Customization
• Integration
• Automation
• Triggered emails
• Analytical reporting

Pricing: Seguno comes with a 10-day free trial. There is a free plan for up to 250 subscribers. The priced plans start from 10/month. 

10. Amplified

Amplified is another email and SMS marketing software built exclusively for Shopify. It offers some powerful list-building tools to widen your subscriber list. There are many email and SMS templates to help you create and customize your emails and texts easily. Its dynamic segmentation and personalization enable sending highly relevant content. 

Features:

• Integration
• Templates
• Customization
• Dynamic segmentation
• Personalization

Pricing: Amplified offers a free plan where there are limitations on email series and campaigns. And then there are three paid plans viz., the Standard, Pro, and Enterprise plan. The Standard plan costs $29/month and includes email marketing alone. The Pro plan costs $99/month and includes SMS marketing as well. And the Enterprise plan costs $299. 

11. Sendvio

Sendvio is the final candidate on our list of the best Shopify Newsletter apps. It’s another tool for email and SMS marketing automation. It comes with many easy-to-use templates and pre-designed workflows. Its advanced segmentation helps you target your audience with the right campaigns to boost your returns on investment.

Features:

• Templates
• Drag and drop editor
• Email marketing
• SMS marketing
• Automation
• Segmentation
• Personalization

Pricing: There is a forever free plan that includes email and SMS automation and allows marketing to 500 contacts each month. And then there are the paid plans including the Starter plan at $11/month for 1000 contacts, the Growth plan at $38/month for 10,000 contacts, and the Business plan at $98/month for 30,000 contacts. 

What’s the Best Shopify Newsletter App?

Now that you’ve got a peep into some of the best Shopify newsletter apps for your customer relationship management, you may be wondering which one would suit you the most. We suggest that you go for an all-inclusive platform that offers all the essential features of email marketing on a single interface. 

We’d love it if you’d signup for NotifyVisitors’ free trial!

FAQs

1. Why are newsletters important in Shopify email marketing?

Newsletters play a vital part in most Shopify promotion strategies as they boost brand affinity, upsells, cross-sells, first time sales, and build customer relationships.

2. What are the benefits of a newsletter?

Newsletters can be used to educate your audience about your brand, its values, and offerings; announce forthcoming promotions or events; share your success stories; highlight the contribution of employees; and more. This can nurture customer relationships and boost their loyalty. 

3. How to attract customers through newsletters?

The value you provide matters the most when it comes to newsletters. So, send only that information the recipient would benefit from reading. The visual appeal and brevity also can go a long way in boosting conversions.