Unlocking the Secrets to High Conversions" - Take your email marketing to the next level with this ebook, which covers advanced tactics such as segmenting your email list, optimizing your email design, and personalizing your messaging.
Email marketing is the primitive yet influential mode of communicating and engaging the leads and prospects. You can achieve your goals and objectives by simply reaching out to the inboxes of the subscribers. Email marketing has transformed with the passing years, where automation has now become the lifeline of the business to engage customers via triggered messages.
But if we look at the other side of email marketing, there could be certain issues that one could face. For example what if your emails do not reach the inboxes of the users. Email deliverability becomes a huge issue with this mode of marketing.
It could certainly happen due to various reasons, maybe your infrastructure or the practices you are using might lack feasibility.
Well, this article will eliminate all your queries and issues that you might be facing regarding email deliverability. Know what are the best practices to follow through.
The deliverability for your emails might be getting because of the following reasons :
Read further to know about the above points and what all best practices you can follow to improve them.
Your domain reputation and IP reputation can affect the email deliverability to a greater extent. The domain reputation and IP reputation differ from each other, but they also affect each other. So, let’s say, if you do not have a good IP reputation, you can easily redeem it by adding new IPs or moving IPs. Also, you can send mail from different ESPs and can attain a great reputation.
On the other hand, if your domain reputation is not good, there are higher chances of your emails being considered as spam. Therefore, One should look into keeping their domain reputation variably higher than the IP reputation by using the services of the best domain registrars.
Note : The IP reputation and domain reputation are both interconnected. If you are sending an email from an IP address that has a higher reputation but if your domain reputation is lower, it will affect the email deliverability rates in the long run.
Tools you can use to check and optimize the email health :
How the tool works :
You can undertake various performance tests for your emails and domain. Further, you will receive a report highlighting the areas regarding your domain that you need to improve. The tool works marvelously depicting the email health’s status in one integrated report. Also, you can recognize the issues regarding web server, mail server, etc.
Note : Do not use more than one SPF record, in case you create other records for your service provider, then you must integrate all into one.
In order to add a DKIM record, you should reach out to your email service provider first.
Note : Recheck that DMRC, DKIM and SPF are properly configured while sending emails in wordpress.
Content is regarded as the marketing king. It not only affects the customer engagement but also the deliverability of your emails. If your transactional emails have a lot of exclamation marks or suspicious subject lines, they could be directly regarded as spam. Remember, that your spam emails greatly affect your domain reputation.
Here are few ways you can use to improve the content for your emails
Elements of an email you must keep a check on:
Note: The lower your spam score is the higher are the chances of the mail deliverability to the users. Your email should have an eligible spam score of 5 or lower than that.
What are the email headers and how to view them :
Email headers depict all the relevant tracking information of an email. It explains the navigation an email takes as it processes through various servers. The headers denote the IP addresses, time-stamps, and the information of both sender and recipient.
1. Firstly, sign in to your email in a web browser.
2. Now, open the email for which you want to check the headers.
3. Next to Reply, click More, the three vertical stacking dots.
4. Click Show original
5. A page with the email headers will open in a new tab or window.
If you wish to know about the blocked, bounced, spammed, and unsent emails, you can provide the headers information to the technology center and get the appropriate information.
Sending email with a considerable limit is yet another important component for a viable email deliverability rate.
You can send an email with a warm up plan to attain the necessary outcomes. You can warm up your IP in a manual and automated way. Read further to know how to warm up your email in an automated and manual way.
Note : NotifyVisitors limits the amount of mails being sent on an IP address per hour. If the requests exceed the hourly limit, the excess will be sent to the already warmed up IPs.
View the below table to know the hourly email sending schedule for an automated IP warmup :
Warmup Age (Days) | Hourly Email Limit |
0 | 20 |
1 | 28 |
2 | 39 |
3 | 55 |
4 | 77 |
5 | 108 |
6 | 151 |
7 | 211 |
8 | 295 |
9 | 413 |
10 | 579 |
11 | 810 |
12 | 1,000 |
13 | 1,587 |
14 | 2,222 |
15 | 3,111 |
16 | 4,356 |
17 | 6,098 |
18 | 8,583 |
19 | 11,953 |
20 | 16,734 |
21 | 23,427 |
22 | 32,798 |
23 | 45,917 |
24 | 64,284 |
25 | 89,998 |
26 | 125,997 |
27 | 176,395 |
28 | 246,953 |
29 | 345,735 |
30 | 484,029 |
31 | 677,640 |
32 | 948,696 |
33 | 1,328,175 |
34 | 1,859,444 |
35 | 2,603,222 |
Similar to your domain reputation, your IP reputation matters equally to better up the email deliverability.
Here is one amazing tool to monitor and evaluate your IP reputation.
Google Postmaster tool enables you to see through the loopholes in your email deliverability. Also, it reveals unique insights to help you understand the problematic areas in your email practices.
Google gives you a concrete understanding of your email practices. You can get analyze the following things :
Note : You can evaluate the reputation scores given by Google. It individually assigns a score(bad, medium, low and high) to your domain and the IP address. If you receive a low spam rate score that complies with the google guidelines, it implies that most of your mails will be successfully delivered to the users and are not marked as spam.
Follow the above practices to achieve the optimal deliverability rates for your email campaigns.
Building a strong connection with customers is vital for any business to thrive in a…
Email marketing has always been an effective way for businesses to connect with their audience,…
Mobile applications are an essential tool for our day-to-day activities. Every user wants mobile applications…
Blueshift is a well-regarded customer data platform (CDP) known for its sophisticated AI-driven marketing solutions…
The digital landscape is evolving at lightning speed, and with it comes a new buzzword…
Identifying the right customer data platform (CDP) can open new doors for your brand, allowing…