17+ Best Email Marketing Services in 2024 [Features & Pricing Compared]

Email marketing remains a vital strategy for marketers (and sales teams) across multiple industries and business types. An email marketing platform is one of the first additions to a marketing tool belt and for a good reason.

Email marketing should be a priority. Marketing trends are constantly evolving, but emails are one of the most used channels in marketing campaigns. Choosing the right email marketing services is like choosing the optimal reward that will significantly impact your marketing campaign.

From building an email list to automation features, you can do much with email marketing software to engage your audience and increase engagement. Choosing the best is the hardest part. There are many options in the market, but we have narrowed them down to the best ones.

What is an Email Marketing Service?

Email marketing services and software make all your email marketing efforts more efficient. It has various features depending on the service you choose. However, it includes functions related to automation, subscriptions,  tracking, notifications, general email communications, campaigns, and integration with analytics and other marketing, sales, and service software.

Why Are These Services Critical?

Today, email marketing remains an essential and strategic tool for businesses of all sizes in all industries – helping businesses build strong relationships with prospects and customers while navigating the buyer journey and maintaining strong communication.

Its features like A/B testing, automation, data analytics acquired by a CDP, and personalization have made the tool even more valuable to marketers looking to engage with increasingly fragmented audiences.

Let’s now look at the best email marketing services for marketers.

17+ Best Email Marketing Services in 2024

1. NotifyVisitors

The #1 software on our list is NotifyVisitors. NotifyVisitors, an email marketing tool, has excellent features like dynamic content, attractive and responsive templates, extensive customization, timely messages, triggered emails, sequential autoresponders, helpful analytics, and more to enhance your email marketing.

You can increase revenue and improve business growth with NotifyVisitors marketing automation software’s email marketing tool.

Its features include-

• Automated campaigns
• Targeting customers with Market Segmentation
• Personalization
• Integration with Multiple Platforms
• Drag and drop editor to customize templates
• A/B Testing to find the best variation to work with.

Pricing

Free plan available. Paid plan starts from $49/per month

2. HubSpot

HubSpot offers reliable, feature-packed email marketing tools perfect for growing businesses. HubSpot emails are pixel-perfect. You can create professional marketing emails that engage and grow your audience with a simple drag-and-drop email builder. 

You can use HubSpot CRM to create personalized touchpoints for your customers. It allows you to segment your list and do some excellent email automation.

Its features include-

• Free CRM, landing page tools, live chat, and integration with Facebook, LinkedIn, and Twitter.
• It is free to start
• Intuitive interface
• Great customer support
• Drag and Drop email builder

Pricing: HubSpot’s email tool is free for up to 2,000 email deliveries per month. Paid versions start at $50/month.

3. Sender

Sender is an email and text marketing platform ideal for startups, small businesses, and ecommerce stores. With its drag-and-drop email builder and responsive templates, you can craft professional emails in just minutes. This helps you engage customers effectively and boost sales.

Moreover, you can combine email and text marketing campaigns to strengthen your strategy through omnichannel marketing. With its detailed analytics and reports, you can monitor your campaigns and improve them accordingly.

Sender’s features include:

• Email and SMS marketing automation
• Drag-and-drop email builder with responsive templates
• Advanced segmentation and personalization
• High-converting popups
• Detailed analytics and reports
• 24/7 friendly customer support with a 99% satisfaction rate

Pricing: Sender offers a Free Forever plan for up to 15,000 monthly emails. Paid plans start at $15/month.

4. Moosend

One of the best email marketing services on our list is Moosend. Moosend is an email marketing platform that offers a wide range of features at an affordable price.

Its features include the following-

• It helps to create email newsletter campaigns quickly
• With a drag-and-drop editor, you can create an email newsletter from scratch
• You can create specific campaigns for your audience segment using advanced automation features or create custom workflows like welcome sequences, engagement or abandoned carts.
• A/B Testing feature
• Real-time reporting and analytics

Pricing: Paid plans start at $9/month 

5. ConvertKit

ConvertKit is excellent for converting customers through email automation. It is simple and easy to use. It is for entrepreneurs, small businesses, small and medium startups and bloggers.

Its features include the following- 

• Creating simple yet effective email newsletters
• Create and maintain audience lists and categories
• Help with email automation improvements with email automation journey maps
• Tag-based subscription system
• 80+ email templates
• Integration with popular tools like Zapier and Salesforce
• Email and live chat communication

Pricing: Paid plans start at $29/month

6. EngageBay

It is great for email marketing and social media marketing. EngageBay is small businesses’ all-in-one marketing, sales and customer support software.

Its feature include the following-

• Launch personalized email campaigns
• Design stunning landing pages, capture leads through forms, and close deals faster.
• Visual Multistep Automation Builder 
• Create custom workflows.
• Integrates well with Social Media Platforms

Pricing: It has a free plan. Paid plans start at $99/month.

7. Selzy

Selzy is a beginner-friendly email marketing tool that helps you grow your contact list, send out well-designed newsletters, monitor analytics, and a lot more. It’s incredibly user-friendly — even a novice in email marketing can run their first ever campaign in under 15 minutes! And if you’re in trouble, the 24/7 email and live chat support is always ready to help even if you have a free account.

Its features include:

• Drag-and-drop email builder with responsive templates, an AI assistant, and other cool features
• Bulk email sender
• Email automation tool with templates and a workflow builder for custom logic
• Reporting and analytics
• A/B testing
• List growth and management tools

Pricing: Selzy has a free plan with 100 contacts and 1,500 email sends a month. Its paid plans start from $7/month for 1,000 contacts and unlimited emails. You can also try the pay-per-email plan which costs $0.005 for every email you send.

8. ActiveCampaign

ActiveCampaign is a great email marketing software where machine learning plays an important role.With predictive functionality, ActiveCampaign answers complex questions about your customers, automatically taking action for you and driving them to sales.

Its features include the following-

• Integration with 850+ apps like Facebook, Shopify, WordPress, etc
• Automate your list segmentation
• Email workflows are robust and easy to maintain.
• Built-in CRM 
• Flexible lead scoring system

Pricing: Paid plans start at $29/month

9. Mailmunch

Mailmunch has been a staple in the first-generation email marketing community since its inception. It has become a complete email marketing tool that gives marketers a 360-degree view of their campaigns.

Its features include the following- 

• Lead Generation
• Enables Marketing Automation
• Custom responsive HTML Templates
• Drag and Drop editor

Pricing: Paid plans start at $19.99/month

10. SendPulse

Not as well-known as some other tools on the list, SendPulse proves to be a rather capable bulk email sender. It offers an easy-to-use email template builder, strong automation features, and an integrated CRM, making it a comprehensive solution. With flexible pricing and the option to use additional channels like WhatsApp or SMS, it’s an excellent choice, especially for small businesses.

SendPulse’s features include: 

• Multichannel automation flows
• Built-in CRM 
• Template builder and pre-designed email templates 
• Pop-ups and landing pages for lead generation 
• Email list cleaner 

Pricing: SendPulse comes with a free plan and a free trial option. Paid plans start at $8 per month if paid annually. The price depends on the number of subscribers and automation features available on each plan.

11. Sendinblue

Sendinblue has very intuitive, powerful email marketing and allows you to use live chat on your website and SMS for your customers. Its email editor is straightforward and allows you to create great email ideas with your customers.

Its features include the following-

• Multiple templates to choose from 
• Contact management
• Campaign tracking
• Integration with APIs, WordPress, Magento, etc

Pricing: Paid plans start at $49/month

12. Omnisend

The next best email marketing service on our list is Omnisend. Omnisend is an easy-to-use platform that provides automation workflows for every customer journey stage.

Its features include the following- 

• Multi-channel functionality
• Helps you build a highly targeted communications workflow
• Personalization
• Easy to use
• Omnisend also provides overviews of email capture, campaigns, and automation performance to speed up planning.

Pricing: Paid plans start at $16/month

13. MailChimp

MailChimp is known for its excellent marketing, attractive aesthetic, and accessible design. It is one of the most popular email marketing software. The app is straightforward to use, with easy-to-use tools, a fast and easy editor, customization tools, and a wide variety of templates.

Its features include the following-

• Easy to use
• A clean and straightforward drag-and-drop email editor
• The email design is very professional and sophisticated
• Reporting and analysis tools are easy to understand

Pricing: Paid plans start at $240/month

14. Pabbly

Pabbly Email Marketing is an email marketing software that allows you to send multiple emails by connecting to an external SMTP or SMTP.

Pabbly includes unlimited SMTP routing, automated workflows, email options, and more. With marketing automation and the autoresponder that comes with the tool, you can pre-program emails and create incentives to avoid manual responses.

Its features include-

• Drag and Drop editor
• Responsive email templates
• Email tracking feature
• Autoresponder

Pricing: Available on request

15. Ontraport

It was recognized as the number one customer relationship management (CRM) tool and the number one email marketing channel.

Their flagship product is Campaign Builder, a visual marketing automation and live reporting platform. This tool allows you to create advanced themes and collaborate with other users in real-time.

Its features include the following-

• Campaign builder
• Built-in-editor
• Easy to use
• Helps to create advanced themes
• Suitable for organizations that use sales in high-end B2B or B2C projects 

Pricing: Paid plans start at $79/month

16. MailTag.io

The next one on our list is MailTag.io. This incredible software notifies you when email recipients receive their emails with real-time alerts, automation, and a follow-up sales schedule.

Its features include the following-

• Easy-to-understand information and analysis tools
• Custom ping and schedule management
• Gmail and G Suite Integration
• Email Tracking Domains

Pricing: Paid plans start at $12.99/month. 

17. SendX

The SendX Email Marketing Platform offers affordable and versatile email marketing software for marketers and business owners. With SendX, you can send endless emails to connected subscribers. No matter how many lists, tags, or segments you have, you will be paid per subscriber – not per email sent.

Its features include the following-

• Send endless emails to subscribers
• Customize email campaign
• Automate email marketing
• Drip email sequences
• Audience segmentation
• SendX can also help you grow your email list with forms and popups. 

Pricing: It offers a free trial. Paid plans depend upon the number of subscribers.

18. Automizy

Automizy is a simple email marketing automation tool designed to increase open email rates and help you send emails that flood your inboxes. It has all the necessary email marketing tools, mailing campaigns, automation, contact forms, and contact management.

Its features include the following-

• A/B Testing
• Automatic resending
• Contact segmentation
• Visual email editor
• Easy to use

Pricing: Paid plans start at $9/month

19. Constant Contact

It is ideal for creating email drip campaigns and easy-to-use templates.

Constant Contact Email Marketing Platform Contact is an excellent email marketing service that works well for many industries.

Its features include the following:-

• The service comes with over 100 email templates you can use as is or modify. 
• Bounces and unsubscribes are automatically updated when you add your email contact list. 
• Allows you to run specific campaigns such as coupon offers, fundraisers, surveys, etc.

Pricing: Paid plans start at $20/month

20. Wishpond

Wishpond’s email marketing tools are more powerful than you might realize. Even if it is only part of a set of marketing services, the service itself may be sufficient.

Its features include the following-

• Pre-designed templates
• Drag and drop editor
• Easy to use
• Allows marketing automation
• A/B Testing
• An intuitive email design tool
• Comprehensive newsletter gallery organized by industry and purpose

Pricing: Paid plans start at $49/month

Conclusion

Finding an email marketing solution is simple. It would help if you tried the free trial before purchasing a plan. With the help of this blog, you can now make obvious choices that meet your business needs.

Most email marketing services offer complex offers but are also based on pricing structures. NotifyVisitors is one of the best email services with fully loaded features.

If you’re starting a new business, check out NotifyVisitors to learn more about what’s best for your pocket.

FAQs

1. What do you understand about an Email Marketing Service?

Email marketing services and software make all your email marketing efforts more efficient. It has various features depending on the service you choose. However, it includes functions related to automation, subscriptions,  tracking, notifications, general email communications, campaigns, and integration with analytics and other marketing, sales, and service software.

2. Why should you use an email marketing service?

Email marketing is essential to the success of any business. It’s a quick, scalable, cost-effective, and easy way to reach customers, create personalized messages, and much more.

3. How can I choose the right email marketing software?

Finding the right software for your specific needs is critical to the success of your marketing campaigns. You don’t have to sacrifice anything. The best marketing tools can help you grow your audience and increase sales.

Also Read:

• How to Choose Email Marketing Software for Your Business?
• 19 Best eCommerce Email Marketing Software
• 17 Best Email Marketing Apps for Shopify
• 14 Best Email Automation Tools to Try [Compared]
• 17 Free Email Marketing Software & Tools [Compared]