15 Best Email Marketing Platforms in 2024 [Features & Pricing Compared]

You need the help of a solid email marketing platform in case you are planning to improve your email marketing strategies. To avoid the hassle of finding the right email marketing platforms, we have compiled a list of the best ones here.

If you use email marketing, you can give your business the boost it needs. But you’ll need an email marketing platform to help you manage the same.

Many email marketing platforms are available, but choosing the right one can take time and effort. 

In this blog, you will find the best email marketing platforms available and their features to better understand and help you choose the right platform that suits your needs.

What Do You Understand About Email Marketing?

Email marketing is one of the best methods that can give good results in a short period. Email marketing can simplify your marketing efforts to make other tasks easier. This service has great features like automation, subscriptions, email replies, campaign management, integration with other marketing tools, reporting, analytics, etc.

Email marketing is important for businesses of all types because they help you connect with your audience personally, which is otherwise difficult to do manually. It would be best if you understood that your success depends greatly on choosing the right email marketing software because it will allow you to connect with potential and real customers.

Let us now understand various email marketing platforms and their features.

15 Best Email Marketing Platforms in 2024 

1. NotifyVisitors

The #1 platform on this list is NotifyVisitors. Our email marketing tool has dynamic content, responsive templates, great customization and much more. It offers timely notifications and targeted emails and has email autoresponders and useful analytics. It is loaded with features to improve your email marketing.

You can grow your business efficiently with the NotifyVisitors marketing automation software.

Its features include the following-

• A/B testing
• Focus on customers with market segmentation
• Multiple platform Integration
• Drag and drop editor
• Personalization
• Marketing Automation
• Automated Campaigns

Pricing: Paid plans start at $49 per month.

2. DeBounce

DeBounce is an email validation and verification platform that is simple, quick, and accurate. It offers a deliverability guarantee of 97.5%. On TrustPilot, it has received more than 1,000 unique evaluations and a 4.8-star rating after validating more than three billion email addresses thus far.

DeBounce can also verify well-known accept-all and challenging-to-verify email servers, including QQ, G Suite, free.fr, GMX, Web.de, and others.

With a bulk validation feature, single and bulk email validation API, a WordPress plugin, a real-time — simple-to-install JavaScript widget, and many other integrations, DeBounce is your go-to email validation solution.

By using this email list cleaning service you can experience features such as:

• Reduce Bouncing
• Disposable Email Detector
• Accept-All Domain Checker
• Syntax Remover
• Anti-greylisting Technology
• Email Verification API
• Spam-trap Removal
• Team Account
• MTA Validation

Pricing: Starting at $10/mo for 5,000 verifications

3. Mailmunch

Mailmunch is a great lead generation and email marketing platform. It has become an all-in-one e-marketing tool that provides marketers with a 360-degree view of their campaigns. From creating landing pages, emails, forms and landing pages, coupons and flyers, you can use various email marketing strategies.

Explore a variety of options and enhance your campaigns with professionally designed marketing flyer templates.

Its features include the following-

• Over 100 responsive email templates and landing pages
• Email Personalization
• Automated campaigns
• Generate leads
• Perform analytics
• Automation to increase conversion rates
• Drag and Drop editor

Pricing: Paid plans start at $19.99 per month

4. Moosend

Moosend is an all-in-one marketing platform that offers landing page builders and AI services. 

You can access a lot of features in the free trial version. Initially, you will not be charged for the number of subscriptions and emails you send in the first month. Other popular features include opt-in form templates and advanced reports.

Its features include the following-

• Unlimited emails
• Opt-in form templates
• Advanced Reports
• Comprehensive reporting and analysis
• AI-based product recommendations
• Pre-designed automation templates
• A/B testing

Pricing: Paid plans start at $10/month

5. HubSpot 

HubSpot Email Marketing Platform is easy to use and delivers very highly.

When creating an email, you can choose from one of many drag-and-drop email templates or create a custom template to suit your brand. Once you have a template, adding content is easy and intuitive.

You can personalize and preview your emails for different customers based on device type, country, or list inclusion, or use simple personalization tokens to ensure each email contains specific content for the recipient.

Its features include the following-

• Drag and Drop Editor
• A/B Testing
• Email Personalization
• Intuitive
• High deliverability rate

Pricing: Paid plans start at $45/month.

6. Omnisend

Omnisend is an email marketing automation platform suitable for e-commerce brands. It helps you with automated emails and SMS marketing. It includes pre-built cart abandonment automation, welcome series, and transactional emails to help provide streamlined interactions with shoppers.

Its features include the following-

• Variety of templates
• Automation
• Targeted segmentation
• Reports and analytics to track sales 

Pricing: Paid plan starts at $16/month. 

7. Mailgun

This platform is for sending bulk and transactional emails via SMTP Relay and HTTP API.

Mailgun is a cloud-based email solution designed for developers and businesses. It is especially useful for creating, sending and tracking real-time transactional emails. 

Its features include the following-

• The robust email verification feature
• Real-time analytics
• Personalization
• Schedule and track emails in real time

Pricing: Paid plans start at $35/month

8. Benchmark

Benchmark offers simple, free email marketing tools for small businesses looking for a quick and easy solution. 

Not only do you have unlimited connections, but you can send up to 250 emails per month to your list. 

The free plan doesn’t include A/B testing features or the ability to segment your list, but if you’re looking for a platform that’s super easy to use and has a relatively small list, Benchmark may be for you.

Its features include the following-

• Email automation
• Lead Generation
• Market automation
• Live engagement reports

Pricing: Available on request

9. Klaviyo

Klaviyo offers advanced SMS and email functionality for email marketers. The email editor is easy to use and offers users responsive email templates.

Users are provided with advanced reporting features and company-specific benchmarks.

The free plan sends emails to up to 250 email and 50 SMS contacts. Klaviyo allows users to track website interactions for email, automation, and segmentation. 

Its features include the following-

• Customer segmentation
• Create custom audiences for Facebook ad campaigns
• Use visitor activity to send triggered emails
• Track website interactions

Pricing: Paid plan starting at $25 per month

10. Pabbly 

Pabbly Email Marketing Platform allows you to send mass emails by connecting via SMTP or external SMTP.

Pabbly offers unlimited access to SMTP routing, workflow automation, email scheduling and more. 

Its features include the following-

• Drag and Drop editor
• Email tracking
• Autoresponders
• Send mass emails

Pricing: Paid plans start at $24/month

11. Sender

Sender goal is to provide small businesses with an inexpensive and easy way to stay in touch with their audience. The most notable thing about the platform is the relatively low cost of email marketing packages. 

But despite its low price, the platform offers all the essential features you need to run a simple and effective email marketing campaign, including simple automation features.

Its features include the following-

• Audience segmentation
• Create simple campaigns easily
• Web push notifications
• Mobile-friendly ready-made email templates
• Advanced email analytics
• Drag and drop email editor

Pricing: Available on request

12. MailerLite

This platform has an intuitive drag-and-drop interface that speeds up design. It is particularly helpful for busy business owners who prefer to do their email marketing themselves, avoiding the extra features that complicate their email marketing plan.

Premium subscriptions include newsletter templates, the ability to use custom domains and popups, and custom templates.

Its features include the following-

• Drag and drop for designing emails
• A library of email templates
• 24/7 live chat and email support
• A/B testing

Pricing: Paid plans start at $10/month

13. iContact

This software is best for customer service and support.

It has an easy-to-use email marketing tool that lets you and your team see results quickly. Customers are matched with a strategic advisor to create an effective email marketing strategy through the tool directly.

Its features include the following-

• Excellent customer support
• Audience segmentation
• Social marketing consultants to boost your online presence.

Pricing: Paid plans start at $20/ month.

14. SendPulse

SendPulse is more than an email marketing tool. Generally, they provide email marketing, transactional emails, text messages, web push notifications, chat, email verification services, etc.

Two notable features of this platform are segmentation and A/B testing, which are unavailable on the free plan.

Its features include the following-

• Segmentation
• A/B Testing
• Easy-to-use email editor
• Email automation
• Personalization
• Subscription forms

Pricing: Paid plan starts at $35/month

15. GetProspect

Do you want to get better email deliverability, increase your audience reach, and protect your domain’s reputation? GetProspect email verifier is just the tool you need. Expand your customer base with additional information about your prospects and company, such as LinkedIn URLs, locations, job titles, and over 15 other datasets.

The 12-step email verification process (for both single and multiple email addresses) ensures that you have complete confidence in the security and accuracy of your data.

Other features include the following:

• Removal of duplicates
• Ability to filter addresses
• Email verification API
• Checking both business and personal emails
• Protection against gray lists
• Built-in CRM functions

Pricing: free for 100 verifications

Conclusion

Email marketing is a lucrative and cost-effective way for businesses to expand their customer base and increase revenue. A good email marketing campaign can deliver a higher return on investment than any other marketing strategy.

However, it’s also important to remember that your marketing success depends entirely on your chosen email marketing software. So, choosing the right email marketing software is a no-brainer if you want to start a profitable marketing campaign.

FAQ’S

1. What is meant by email marketing?

Email marketing is one of the best methods that can give good results in a short period. Email marketing can simplify your marketing efforts to make other tasks easier. This service has great features like automation, subscriptions, email replies, campaign management, integration with other marketing tools, reporting, analytics, etc.

2. What are the most obvious benefits of email marketing?

Email marketing is known to be a cost-effective alternative to traditional marketing channels. It allows companies to expand their reach in a short period. You also don’t need a great team to be successful. 

3. What types of email marketing campaigns are commonly used by businesses today?

There are several marketing emails, each serving a different purpose of helping companies build customer relationships. The most common types are newsletters, welcome cards, sponsor emails, re-engagement emails, event emails, etc.

Also Read:

• 20 Best Email Marketing Software and Tools
• 21 Cheap Email Marketing Software [Compared]
• 19 Best eCommerce Email Marketing Software
• 17 Best Email Marketing Apps for Shopify
• 13 Best Email Automation Tools to Try [Compared]