14 Best Email Automation Tools to Try in 2024 [Compared]

Are you struggling to stay efficient and organized amidst the busyness of your everyday life? Email automation can be a powerful way to simplify tasks, engage with customers, and remain connected in today’s ever-changing business environment. 

With these 14 best email automation tools available on the market in 2024, you’ll be able to save time while staying at the top of your game. 

From free options like NotifyVisitors or Sendinblue all the way up to sophisticated enterprise tools, there is something here for everyone – regardless if you need just simple auto-responder emails or more complex automated workflows.

Learn all about what each one has to offer so that you can select the best choice for taking your business communications into the future.

What are email automation tools?

Email automation tools are powerful tools used by businesses across all sectors. These tools enable marketers to create detailed campaigns, automate their messages and manage subscriber interactions.

They enable businesses to quickly set up automated messages for various purposes including email newsletters, transactional emails and follow-up emails related to customer support queries.

By automating the sending of these emails, businesses can save time for more strategic tasks as well as ensure customers receive timely, relevant messages based on their individual needs. 

Email automation tools have revolutionized the way businesses market to existing and prospective clients, and have become a key tool for any company looking to maximize their marketing reach in an increasingly competitive digital landscape.

14 Best Email Automation Tools You Can Consider

1. NotifyVisitors

NotifyVisitors is an intuitive email automation tool that allows you to create sophisticated email campaigns without compromising your bottom line. We make email automation easier by integrating several email marketing platforms and allowing users to drag and drop custom elements into their email campaigns.

In addition, we offer powerful analytics capabilities to ensure users capture every opportunity to reach and engage their customers. 

With an intuitive interface, easy setup instructions, and powerful email automation features, NotifyVisitors is the perfect tool for businesses of all sizes. Our software can be used for email campaigns, from small newsletters to full-scale product launches.

NotifyVisitors Features:

• Personalized campaigns
• Premade templates
• A/B testing to find the best variation
• Advanced segmentation
• In-depth analytics
• Drag and drop content editor
• Integration with different eCommerce platforms such as Shopify and BigCommerce
• Easy-to-use interface

NotifyVisitors Pricing:

Our free plan starts from $0 per month. The startup plan starts from $49 per month. For the enterprise plan, you need to contact us.

2. SendX

SendX is the ultimate email marketing tool for those seeking to send high-volume emails without sacrificing deliverability. 

With its user-friendly interface, you can quickly create emails and take advantage of its automation capabilities to effectively nurture email subscribers and turn leads into paying customers. 

Unlike other email marketing platforms, SendX doesn’t restrict industries that are traditionally banned. It doesn’t promote black hat activities but if you’re a responsible email marketer who aims to establish trust with your audience, SendX makes sure that your emails will always land in the inbox.

Take your email marketing efforts to the next level with SendX.

Features:

• Easy-to-use email editor 
• Tagging, & segmentation 
• List import using CSV files 
• Automation and drip campaigns 
• Heatmaps and dashboards for reporting 
• Reliable email, chat, and phone support 
• Customizable, mobile-friendly email templates 
• Half-a-million free images 
• Integration with popular apps, without hassle
• Send time optimization capabilities

Pricing: 

SendX offers pricing plans starting at $7.49/month for up to 1,000 subscribers, with additional features and higher subscriber limits available on higher-tier plans. You can get a 14-day free trial before you commit to the full price. 

3. Constant Contact 

Constant Contact is a powerful email communication platform allowing businesses to create great-looking emails and track email performance.

With powerful segmenting, A/B testing, list management, and email feedback options, you’ll be able to connect with customers more meaningfully than ever before. 

Plus, integrated marketing solutions provide further flexibility to build your email communications strategy while reaching out across different channels as needed. 

Constant Contact Features:

• Email list-building tools
• In-built CRM
• Event management, promotion, and reporting
• Social media management feature
• Customizable templates and a drag-and-drop editor
• Email automation and integrations with popular apps

Constant Contact Pricing:

The pricing plan starts at $10/month for 500 subscribers, but to use more advanced automated solutions, you have to upgrade to the Plus plan, starting at $45/month for the same number of subscribers.

4. Sendinblue

Sendinblue is another email automation tool that makes it easy to manage newsletters, email campaigns, automated messages, and more.

Users can quickly create email marketing solutions tailored to their needs and objectives with a wealth of features, including email templates, contact segmentation, and automatic follow-up-triggered emails.

The user-friendly interface provides complete control over your email campaigns from start to finish, allowing you to effortlessly optimize your email contacts to maximize conversions and engagement with your audience. 

Sendinblue Features:

• SMS capabilities
• Drip campaigns
• Audience segmentation
• Transactional emails via SMTP
• Integrations VIA email API

Sendinblue Pricing:

Sendinblue is a costlier email automation software with paid plans starting at $25 per month with no daily sending limit. There is also a free pricing plan but with minimal features.

5. Mailchimp

MailChimp is another email automation tool business owners and marketing teams use to engage customers effectively. MailChimp provides customizable, easy-to-use email templates and allows users to create email newsletters with stunning visuals. 

In addition, their advanced targeting and segmentation capabilities make it possible to personalize emails for different audiences. With in-depth analytics, users can track open and click-through rates to gain valuable insight into customer engagement levels. 

Mailchimp Features:

• Simple email editor and ready-made templates
• Advances automated sequences
• Segmentation and predicted demographics
• Send time optimization tool
• Integrations with 300+ apps

Mailchimp Pricing:

Mailchimp starts with the Standard Plan, costing $20/month for 500 subscribers. The free plan is available with limited options that exclude automation, allowing you to send 2,500 emails monthly.

6. Hubspot

HubSpot helps businesses gain greater visibility and control of their email marketing campaigns. 

Their comprehensive email platform brings together the industry-leading email deliverability, powerful segmentation, easy-to-use drag & drop email builder, intuitive email tracking analytics, and AI-based email optimization capabilities users need to take their email program to the next level.

 It offers an array of features, including HubSpot CRM integration, A/B testing, and more, that help email marketers save time and nurture relationships with prospects and customers.

Hubspot Features:

• CRM and behavior tracking
• Analytics reports and dashboards
• Automated workflows and performance analytics
• Social media integration and management
• Landing pages and web pages

Hubspot Pricing:

Starter Plan at $50 for 1000 contacts to access email automation features. Free email marketing plan, but with limited tools.

7. ActiveCampaign

ActiveCampaign is the next email automation tool on our list that simplifies email marketing, offering businesses multiple ways to automate customer engagement. 

It enables users to create email workflows that are tailored specifically to engage their customer base, set up precise email triggers, and design highly personalized messages. 

ActiveCampaign Features:

• Advanced features for marketing and sales automation
• Online form builder
• Email campaign management
• SMTP server
• Cross-channel engagement feature
• Integrations with Salesforce, Shopify, WordPress, etc.

ActiveCampaign Pricing:

ActiveCampaign pricing packages start at $15/month for 500 contacts. For more advanced features, such as website optimization or attribution reporting, you need to upgrade to the Plus plan, starting at $70/month for the same number of subscribers.

8. AWeber

AWeber is a great email automation tool that turns your email marketing into a well-oiled machine. It helps manage contacts, build email lists, and easily send automated emails. 

The intuitive drag-and-drop email builder makes customizing email campaigns simple, while its detailed analytics give you crucial insights into what’s working and needs improvement.

It supports multiple languages, so even international customers can understand and take action on every email sent. With AWeber’s powerful email automation tool, you’ll make email marketing more effective!

AWeber Features:

• Canva integration
• The drop-down menu for personalization variables
• Web push notifications and landing pages
• SMS marketing integrations
• Cross-device and A/B Testing

AWeber Pricing:

AWeber’s free plan includes limited capabilities, and advanced automation is excluded from the list. For more, consider the Pro plan at $20/month for up to 500 contacts.

9. Drip

Drip revolutionizes how businesses reach their customers. It allows businesses to create email campaigns, segment their customer base, and track email performance. 

This type of email communication helps companies build relationships with customers while providing a more personalized experience. 

By utilizing Drip’s data-driven email strategies and powerful segmentation tools, businesses can increase customer engagement, maximize ROI and boost brand loyalty.

Drip Features:

• SMS workflows
• Dynamic segmentation
• Benchmarking reports
• Prebuilt automation workflows
• A/B Testing

Drip Pricing:

 Drip doesn’t have a free plan, but you can request a 14-day trial.

10. Mailerlite

This automation tool makes sending email campaigns quickly and conveniently easy. It offers email templates, contact management tools, and powerful analytics.

 This email automation tool has a convenient drag-and-drop interface allowing users to easily create email newsletters. Additionally, A/B split testing options allow designers to optimize their emails for maximum results. 

Mailerlite offers advanced features such as landing pages and automated emails for more complex marketing campaigns. With its comprehensive feature set, Mailerlite is a great choice for anyone looking for an email automation tool.

ΜailerLite Features:

• Multi-trigger automation
• Landing pages and signup forms
• Email verifier for list cleaning
• Digital products and eCommerce solutions
• RSS and auto-resend campaigns

ΜailerLite Pricing:

MailerLite contains a free plan for up to 1,000 subscribers with a few automation features to get started. For more features, you can choose the Growing Business pricing plan starting at $10 per month for the same number of contacts.

11. ConvertKit

ConvertKit is an email automation tool that allows businesses to swoop mailings and increase their email list. It helps them exhibit a professional email system with email marketing, forms, and content upgrades. ConvertKit also provides tools that make email segmentation easier than ever. 

ConvertKit Features:

• Visual automation builder
• Paid newsletter
• Email signup forms
• Newsletter referral program
• Subscriber scoring

ConvertKit Pricing:

ConvertKit offers a free plan with 300 subscribers but with limited capabilities. Pick the Creator for $15 for the same contacts for more assets.

12. GetResponse

GetResponse is another email automation tool that allows businesses to take their email marketing efforts to the next level. 

Whether automating email campaigns and newsletters or utilizing advanced segmentation capabilities, GetResponse provides a comprehensive suite of tools designed to help businesses improve email engagement with their customers. 

With GetResponse, businesses can create highly personalized emails tailored to each customer and automate email delivery using powerful workflows based on user behavior and preferences.

 In addition, they provide analytics allowing businesses to measure email performance to optimize further email campaigns for higher engagement more efficiently.

GetResponse Features:

• Advanced automation and segmentation
• Forms and pop-ups
• Omnichannel marketing support
• Live chat
• Website Builder
• Integrations with Zapier, Shopify, Gmail, etc.

GetResponse Pricing:

GetResponse has a free plan but can cater to the basic email marketing needs of up to 500 contacts. Select the Standard pricing plan at $17/month to access basic automation features. For more sophistication, switch to the Marketing Automation package for $55/month.

13. Mailjet

Mailjet is a comprehensive email automation tool that allows users to streamline the way they email. In addition to email marketing and transactional email capabilities, Mailjet offers features such as scheduling emails and automated email campaigns, meaning users can automate any process for their email communication. 

Along with this robust range of features comes a user-friendly interface, making it easy for anyone to begin using the powerful capabilities of Mailjet. No matter your business’s email needs, Mailjet has an email automation solution built specifically with you in mind.

Mailjet Features:

• Email editor
• Multi-user account
• Prebuilt automation workflows
• Email API
• SMTP Relay

Mailjet Pricing:

Mailjet’s email marketing platform has a free plan for up to 6,000 emails per month with basic email capabilities. Paid plans start at $15/month with Essential, but for advanced automation, consider the Premium plan, with $25/month.

14. Moosend

The next email automation tool on our list is Moosend. It helps marketers realize their goals through email automation and segmentation, resulting in personalized email campaigns tailored to the needs of their specific audience.

With Moosend, users can track email performance and create email templates for recurrent promotional campaigns. Its advanced analytics provides insights into customer click-through rates, and email opens, allowing for better content optimization and higher user ROI. 

Moosend Features:

• Sophistication automation features
• Custom reporting and real-time analytics
• Premade design templates and a drag-and-drop editor
• Advanced audience management
• A/B Testing tool
• Landing pages and online forms
• Integrations with CRM, eCommerce platforms, social media, etc

Moosend Pricing:

This email automation software starts at $9/month. The plans include automation workflows, an SMTP server, landing pages

Conclusion

Thank you for reading this article detailing the 14 best email automation tools to try in 2024. Managing emails can oftentimes be the most time consuming part of a business but with email automation tools it makes communication between customers and businesses much easier.

We hope that these automated services have given you some inspiring ideas on how you can build out an automated system in your own business or enterprise. It’s important to note that these tools work best when working hand-in-hand with other cloud-based technologies such as CRMs, marketing automation software, and chatbot services.

No matter which tool or package you decide to pursue, know that your individual goals should dictate what platform is best for you—no matter the price tag. Automated emails make all the difference in fostering relationships with customers and reaching out effectively, all whilst freeing up your employee’s time for more important matters.

Also Read:

• How to Choose Email Marketing Software for Your Business?
• 19 Best eCommerce Email Marketing Software
• 17 Best Email Marketing Apps for Shopify
• Why Email Marketing Is Important for Businesses?
• Top 15 Benefits of Email Marketing for Small Businesses