19 Best eCommerce Email Marketing Software in 2024 (Detailed Comparison)

Email marketing is known to produce better ROI than any other channel. Plus, it’s great for building community and engaging customers. But with the right infrastructure to handle your email marketing, you can build those important relationships, attract leads, and drive sales among your clients. 

That’s why we’ve put together a list of the best eCommerce email marketing software on the market. Each email marketing platform on this list offers unique features to find the perfect marketing strategy and get what you need.

Before we dive into our list, let’s take a moment to understand email marketing.

What is Email Marketing?

Although it may be one of the oldest forms of digital communication, email marketing is still one of the most powerful channels available to marketers. 

Email marketing allows brands to deliver highly targeted and personalized messages at scale and build customer loyalty.

Compared to other strategies, organizations can achieve a higher return on investment with lower capital expenditure in marketing. 

Because email marketing is relatively inexpensive, it provides an opportunity to build relationships with existing customers while driving more revenue through an audience already involved. 

It would help if you always looked for some things in your email marketing software. They are as follows-

• Send personalized emails
• Send multiple emails to a large number of customers
• Track your users and segment them into specific categories
• Allow easy folder sharing
• Seamless integration with your CRM 
• A spam-free method for opening emails
• Third-Party E-Commerce Integration
• Customer support that goes beyond the online FAQ

Let us now look at eCommerce email marketing software that would help you grow your business effectively.

19 Best eCommerce Email Marketing Software in 2024

1. NotifyVisitors

The best eCommerce email marketing software on our list is NotifyVisitors. One can create personalized professional campaigns, generate leads, and grow their business in minutes using the powerful NotifyVisitors email marketing features. With NotifyVisitors, there is no need to deal with tedious coding or editing.

Its features include-

• Design engaging campaigns
• Drag and Drop content editor
• Personalization
• A/B Testing
• Seamless email list-building tools
• Campaign booster

Pricing: Available on request

2. Mailchimp 

Mailchimp is an effective email marketing software. MailChimp is known for providing small businesses with great business tools at an affordable price.

Its features include-

• Simple user interface
• Drag and drop editor
• Landing pages
• Several templates
• A/B testing

Pricing: Paid plans start at$11/month and go upto $299/month depending on the plan and features

3. Campaigner

If you are looking for a tool to help you sell across multiple channels, check out Campaigner. Its roster of powerful features includes advanced email marketing automation. 

It offers hundreds of ready-made responsive templates if you need help creating your email. One area where it takes things a step further is the inclusion of a built-in image editor. You can improve your visual assets without switching to another editing tool.

Its Features include:

• Several Email templates to choose from
• A/B testing
• Built-in image editor
• Sign up forms
• Geolocation reporting

Pricing: Paid plans start at $59/month

4. Omnisend

The next amazing email marketing software on our list is Omnisend. Omnisend is an email and SMS marketing automation platform that helps eCommerce retailers better, faster, and more efficiently understand their customers to increase sales and customer retention.

Its features include the following-

• Drag and drop email builder 
• Pop-ups, landing pages, and various interactive registration forms 
• Automatically generated exclusive discount codes
• Flexible ad segmentation 
• Powerful automation tools
• Ready-made email templates
• Facebook and Google audiences are integrated so that you can create more targeted ads.
• Detailed reports 

Pricing: Paid plans start at $16/month

5. Sendinblue

Sendinblue is an all-in-one platform that covers many business communications, including email, SMS, CRM, Facebook, chat, etc. The company’s mission is to help businesses meet their customers. With its email builder, you can quickly create professional-looking emails. 

You can easily create great and engaging email campaigns with Dialog, SMS Marketing, Inbox, CRM, and Automation. The integrated Facebook advertising feature allows you to retarget contacts and generate new leads.

Its features include the following-

• Retain your customer email history
• Responsive email templates
• Integrated CRM
• They are targeting multiple contacts with a personalized message.
• Facebook ads for lead generation

Pricing: Paid plans start at $25/month

6. MailJet

Mailjet is eCommerce email marketing software that helps businesses develop and send targeted emails, newsletters, and transaction emails. It offers an easy-to-use and intuitive interface along with drag-and-drop elements, customizes campaigns quickly and easily, tracks the results of their campaigns, etc. 

Its features include the following-

• Email editor
• Multi-user account
• Prebuilt automation workflows
• Email API
• SMTP Relay

Pricing: Mailjet’s free plan includes up to 6,000 emails per month with basic email capabilities. Paid plans start at $15/month.

7. Drip

Invented in 1992, Drip is one of the pioneers of lead generation through email marketing responses. Drip is known for supporting small and medium-sized eCommerce businesses. It is a good platform for email marketing.

Its features include the following-

• Email, SMS, and Social Media Marketing
• Dynamic content marketing for eCommerce
• Visual automation tools
• Ecommerce integrations with Shopify, Magento, WooCommerce, etc

Pricing: Paid plans start at $19/month

8. EmailOctopus

EmailOctopus is a popular email marketing software platform designed to make email marketing easier, more intuitive, and better than the competition. Templates are provided that you can drag and drop to edit or create emails from scratch.

Many existing tools, such as Shopify, Gravity Forms, and WordPress, can be easily combined with Octopus Email, making it particularly attractive to large target brands.

Its features include the following-

• Ready-made template 
• One can create their design from scratch.
• Deliver campaigns using email automation
• Use insights and data to segment subscribers into target audiences.

Pricing: It offers a free plan for up to 2500 subscribers. Paid plans start at $8/month

9. ConvertKit

ConverKit is perfect for businesses and eCommerce developers. Its clean interface offers a pleasant experience and is feature-rich. ConvertKit has seamless integrations with other platforms developers use, such as Woocommerce, PayPal, Stripe, WordPress, etc.

Its features include the following-

• Automatically send content to your subscribers so they can make purchases
• Edit the URL after sending the email
• Create personalized email marketing campaigns
• Create professional landing pages 
• Sign up forms

Pricing: It offers a free plan for up to 300 subscribers. Paid plans start at $9/month.

10. GetResponse

GetResponse is one of our most popular eCommerce email marketing software and is widely used by marketers across all industries. It has a built-in autopilot feature that provides sales funnels for your email marketing campaigns. 

GetResponse comes with powerful features to expand your brand. From A/B testing to advanced analytics tools to track the effectiveness of your email campaigns.

Its features include the following-

• Website visitor tracking 
• Autoresponders automatically send welcome emails, tracking information, training sessions, and guidance.
• Landing pages for leads 
• A/B Testing
• Advanced analytics

Pricing: Paid plans start at $13.12/month

11. Constant Contact

Constant Contact is one of the best email marketing software. It was launched in 1995 and is now the world’s leading email marketing provider. They are best known for helping small businesses.

Its features include the following-

• Great email templates
• Create your template based on your website or Facebook page
• A/B testing
• Autoresponders
• Create custom solutions based on user experience and sales
• Analytics that show click-through rates and more

Pricing: Paid plans start at $20/month

12. EngageBay

EnagageBay is an excellent email marketing software that offers a variety of features. The company’s email marketing system includes a rich text editor, page builder, email marketing templates, free email templates, and more.

Its features include the following-

• Marketing automation
• Email marketing
• SMS Marketing
• Free templates
• Rich text editor

Pricing: Paid plans start at $12.74/month

13. AWeber

Aweber has been the undisputed leader in email marketing services and is known for supporting small businesses. It is an amazing email marketing software that you should try.

Its features include the following-

• Autoresponder 
• Drag-and-drop builder
• A whole library of email templates and marketing images
• An AI-powered virtual assistant 
• Segment customers manually or automatically using custom tags.

Pricing: Paid plans start at $16.15/month

14. Mailerlite

MailerLite is a strong competitor for small and medium businesses. It covers the basics for successful email marketing, such as search engines, automation, pop-ups, and landing pages. 

Everything on the platform aims for growth, from eCommerce advertising to automation, ads, pop-ups, and the creation of landing pages.

Its features include the following-

• Creation of landing pages
• A web page and page builder to quickly create online resources.
• Lead generation

Pricing: MailerLite is free for 1,000 subscribers and has 12,000 emails per month. Paid plans start at $9/month.

15. Keap

Keap is primarily an information service but has powerful email marketing tools. The real strength of this platform is its automation and CRM. It includes automation and workflows, email templates, etc. Keap also integrates with other business tools you love and use, making it a smart move for small businesses.

Its features include the following-

• Exclusive sales and marketing campaigns
• Capturing new leads
• Integrates with other platforms well
• Powerful analytics

Pricing: Cape offers a free trial period. Paid plans start at $129/month.

16. HubSpot

HubSpot is a marketing agency and email marketing service best known for supporting B2B and SaaS marketing companies and other sales-focused businesses.

Founded in 2006, HubSpot uses inbound marketing to focus on helping the customer versus driving sales.

Its features include the following-

• Social media marketing
• Live chat
• SEO Marketing
• Content marketing
• Email tracking 
• CRM
• Email follow-up
• A WordPress plug-in that allows you to send email campaigns directly 
• A/B testing

Pricing: Paid plans start at $45/month

17. Campaign Monitor

The next email Marketing Software on our list is CampaignMonitor. Campaign Monitor is an email marketing service that offers affordable features and is known for supporting startups and small businesses.

Its features include the following-

• Responsive email templates
• Drag and drop editor 
• Visual Editor to edit and drag and drop your email
• Email follow-up is based on customer behavior and past interactions

Pricing: Paid plans start at $9/month and go up to $149/month

18. SendX

SendX is an easy-to-use, intuitive marketing software that you can use to plan, organize, and track email campaigns that drive sales from your emails. You can add custom email lists, send email campaigns, create reports to measure clicks and opens, measure conversions, and more.

Its Features include the following-

• Email campaign planning
• Customizable pop-up forms and landing pages
• Create a landing page for lead generation
• Drag and drop Editor allows marketers to design professional-looking emails easily.

Pricing: SendX offers a 14-day free trial. Paid plans start at $7.49/per month.

19. SendGrid

SendGrid offers unique solutions for every stage of your brand’s growth, making it the perfect platform for businesses of all sizes. 

It simplifies the email design process and enables easy communication with your contacts. You can use automated and recurring emails to send personalized messages and segment your subscriber list.

Its key features include the following-

• Pre-made email templates
• Automated emails
• Email verification and statistics
• Personalization

Pricing: SendGrid is free for up to 100 emails per day. Paid plans start at $19.95/month.

Conclusion

Email marketing is an effective and time-saving way for businesses to grow their customer base and increase revenue. An effective email marketing campaign can generate a higher ROI than any other marketing strategy.

However, it’s also important to note that the success of your marketing campaign will depend on the email marketing software you choose. So choosing the right email marketing software is very important to start a profitable marketing campaign.

For more help on Email Marketing, you can schedule a demo with NotifyVisitors.

FAQs

1. What do you understand about Email Marketing?

Email marketing is one of the most powerful channels available to marketers. Email marketing allows brands to deliver highly targeted and personalized messages at scale and build customer loyalty.

2. Is Email Marketing effective?

Email marketing is a powerful part of any company’s marketing strategy. Using effective email marketing tools, you can connect with your target audience by creating personalized messages based on their interests. 

3. What do email marketing platforms do?

Email marketing platforms simplify and streamline email marketing campaigns. Using NotifyVisitors, you can create email marketing campaigns, configure them, monitor their performance, etc.

Also Read:

• 17 Free Email Marketing Software & Tools [Compared]
• 17 Best Email Marketing Apps for Shopify
• How to Choose Email Marketing Software for Your Business?
• Why Email Marketing Is Important for Businesses?
• Top 15 Benefits of Email Marketing for Small Businesses