Unlocking the Secrets to High Conversions" - Take your email marketing to the next level with this ebook, which covers advanced tactics such as segmenting your email list, optimizing your email design, and personalizing your messaging.
In eCommerce marketing, companies want to grow their revenue; they have to focus and keep improving their marketing strategy. Converting audience/visitors into customers and leads isn’t an easy task. A business needs to find the right campaign to grow revenue.
To increase your company’s revenue, you need to do segmentation. Customer segmentation software in eCommerce businesses makes you understand the customers and help you target them in a better way.
What is Customer Segmentation?
Customer segmentation is a method or process that divides customers into groups and sub-group having the same characteristics or patterns. These characteristics can be the customer’s age, country, gender, climate, or activities.
Segmentation allows marketers to prepare better or more efficient strategies.
The segmentation process gives target-based opportunities to the marketers and growth to their business.
Customer Segmentation helps you target your customers in more personalized and meaningful ways, making it easier for you to convert them into paying clients.
With automated rules and integration with CRM, you can target customers with personalized messages that resonate with the right people.
The customer segmentation process starts with the gathered information from the customers. All the information or data of the customer you collected help for segmentation is used by the tool.
You have to divide customer data based on their characteristics. You can divide customers into many groups according to your customer. There are no set rules for that as companies and as well as customers vary.
The main features or characteristics of customers that help form groups for segmentation are four. Customer segmentation is usually divided into four parts. These are the following: –
1. Demographic segmentation:
Demographic segmentation divide customers based on their demographic information. It divides customers into groups that share the same characteristics. It is not specific to one individual.
These characteristics include:
2. Geographic segmentation:
Geographic segmentation split customers based on their location, area, population, etc.
These characteristics include:
3. Behavioral segmentation:
Behavioral segmentation divide customers based on their activity on the website.
These activities include:
4. Psychographic segmentation: – Psychographic segmentation divide customers based on their psychographic traits like non-physical attributes.
These traits include:
Customer segmentation helps you connect with your customers more by targeting them individually and fulfilling their demands and requirements in a more personalized way. Companies can personalize their marketing while staying efficient by understanding their needs and requirements.
NotifyVisitors segmentation tool segments users according to their behavior, geography, and technology. Using our software you can get the all valuable insight about users and make your strategies according to them.
Features:
Pricing: To get information about pricing, contact us.
Google Analytics is a very good customer segmentation tool for companies as it is used to track website activity. It monitors consumer online behavior and action.
Google Analytics tracks website activity such as how long a customer is on-site, where the customer clicks on the web page, and individuals’ bounce rate. It gives you information about the website traffic data.
These metrics will help you improve marketing campaigns, drive website traffic and retain visitors.
Here are a few features of Google Analytics as a segmentation tool:-
Pricing: Free
Mailchimp has a segmentation tool for companies seeking to segment their email marketing campaigns. According to Mailchimp, with its tool, segmented mail marketing campaigns result in an average of 23% higher open rates and 49% higher click-through rates than unsegmented campaigns.
Here are the features of Mailchimp:-
Pricing: On request
Adobe Analytics is perfect for providing an insights view of how customers and leads are interacting with your brand. It offers services like advanced reports and the ability to read data in real-time.
Features:
Adobe Analytics is perfect for providing an insights view of how customers and leads are interacting with your brand. It offers services like advanced reports and the ability to read data in real-time.
Pricing: On request
The segment is the tool for customer data platform (CDP) that helps you collect, clean, and control your customer data. Combine your disparate data sources into segments and get a comprehensive view of your customers.
It is good at managing enterprise-scale clients and is an excellent choice for companies with numerous products or services. It breaks down data silos to help businesses make their customer engagement more personalized, timely, and impactful across channels.
Features:
Pricing: On request
Sprout Social uses social media insight data to help your company focus on KPIs. Sprout’s Analytics tools speed up data collection and distribution. It creates audience segments on social media based on:
Features:
Pricing: Start at $99 per user per month.
Segmentation is used to create targeted marketing strategies for the companies. The main goal of customer segmentation is to understand customers’ traits, get an insightful view of customers, and analyze it to improve marketing.
The segmentation tools show you a clear picture of every customer from start to end to target your leads more efficiently, and these segmentation tools make it easy for you to do so.
Customer Segmentation is important for building your marketing strategies. NotifyVisitors offers segmentation tools that help you grow your business. To know more about our tool, schedule a demo.
Customer segmentation is usually divided into four parts.
1. Demographic segmentation
2. Geographic segmentation
3. Behavioral segmentation
4. Psychographic segmentation
Here are the few benefits of customer segmentation:-
1. Increase Customer Retention
2. Create brand awareness
3. Improve Customer Relationship
4. Price Optimization
5. Improves Channel of Distribution
We have listed the 6 best Customer Segmentation software:
1. NotifyVisitors
2. Google Analytics
3. Mailchimp
4. Adobe Analytics
5. Segment
6. Sprout Social
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