31 Statistical Insights For Target Audiences in 2024

To be successful, your business needs to reach the right people. The key is getting to know your target audience. You need a detailed idea of who your audiences are and what kind of fine-tuning your marketing strategies needs to reach them rightly. 

Today’s extensive use of social media has allowed every business and brand to reach its target audience through various platforms. We present you figures relating to your target audience stats across those. In particular, getting Instagram followers has become crucial for businesses aiming to engage a visually-driven audience. Having a solid strategy for Instagram is key to standing out among competitors.

Here are the target audience statistical insights for 2024.

Social Media – Target Audience Stats

Getting to know which group of your target audience uses a particular social media platform helps you make the right decisions related to researching, advertising, and marketing. The most widely used social media platform is Facebook. Others are Instagram, Twitter, LinkedIn, Pinterest, Snapchat, and Youtube. Here are stats about each of these.

1. Facebook

1. Daily visitors: Being one of the most used social media platforms, it enjoys the highest daily visits. About three-quarters of Facebook users visit it daily. 

2. Gender and Age group: When split between the genders, a higher percentage (75%) of women use it than men (63%). Excluding the age group 65 and above, the majority of people use Facebook. However, in recent days, the teenage group has dropped its usage and moved to Snapchat, Youtube, and Instagram. Breaking down Facebook usage by age gives the following stats. 

• 46% of 65+-year-olds
• 68% of 50–64-year-olds 
• 79% of 30–49-year-olds 
• 84% of 25–30-year-olds
• 76% of 18–24-year-olds
• 51% of 13–17-year-olds

3. Location: When it comes to location, Facebook has the largest user base (320 million users) in India. This is followed by the US (190 million users), Indonesia (140 million users), Brazil (130 million users), and Mexico (93 million users) Facebook’s reach continues to grow in these key regions, driving global engagement.

4. Education: 74% of people with more than a college education, 75% of them with a college education, and 61% of them with a high school education or less use Facebook. 

5. Income: 74% of people whose income is more than $75K, 72% of them with income between $30K–$74.999K, and 69% of them with an income less than $30K use Facebook. 

2. Instagram

1. Daily login: When it comes to daily login, Instagram ranks immediately next to Facebook. 63% of Instagram users log in daily.  

2. Gender: On a gender basis, just like Facebook, Instagram also has more women (43%) users than men (31%). Breaking down Instagram usage by age gives the following stats.

• 8% of 65+-year-olds 
• 23% of 50–64-year-olds 
• 47% of 30–49-year-olds
• 57% of 25–30-year-olds
• 75% of 18–24-year-olds

3. Location: The highest number (140 million) of Instagram users are in the US and India. The next high rankers are Brazil (99 million), Indonesia (85 million), Russia (56 million), and Turkey (46 million). 

4. Education: 43% of people with more than a college education, 37% of them with a college education, and 33% of them with a high school education or less use Instagram. 

5. Income: 42% of people whose income is more than $75K, 39% of them with income between $30K and $74.999K, and 35% of them with an income less than $30K use Instagram. 

3. Twitter

1. General usage: People use Twitter lower than other social media platforms. However, it still is a popular platform for timely content, including customer service and news. It has a total of 330 million monthly users. 

2. Gender and Age group: Unlike Facebook and Instagram, Twitter has more male users (66%) than females (34%) internationally. Twitter usage based on age-

• 7% of 65+-64-year-olds
• 17% of 50–64-year-olds 
• 26% of 30–49-year-olds 
• 31% of 25–30-year-olds 
• 44% of 18–24-year-olds 

3. Location: The US has the most number of users (69.3 million). This is followed by Japan (50.9 million), India (17.5 million), the UK (16.45 million), and Brazil (16.2 million). 

4. Education: 32% of people with more than a college education, 24% of them with a college education, and 13% of them with a high school education or less use Twitter. 

5. Income: 31% of people whose income is more than $75K, 20% of them with income between $30K and $74.999K, and 20% of them with an income less than $30K use Twitter.

4. LinkedIn

1. Gender and Age group: LinkedIn, which is an exclusive platform for professionals, has a nearly equal number of male and female users. LinkedIn usage based on age-

• 11% of 65+-year-olds 
• 24% of 50–64-year-olds 
• 37% of 30–49-year-olds
• 44% of 25–30-year-olds
• 17% of 18–24-year-olds

2. Location: The US has the highest number (160 million) of LinkedIn users. The next highest (61 million) ranker is India.  

3. Education: 51% of people with more than a college education, 26% of them with a college education, and 9% of them with a high school education or less use LinkedIn.

4. Income: 49% of people whose income is more than $75K, 26% of them with income between $30K and $74.999K, and 10% of them with an income less than $30K use LinkedIn.

5. YouTube

1. General usage: YouTube is more widely used than Facebook. And 38% of users report that they log into the platform many times per day.

2. Gender and Age group: 78% of men and 68% of women are YouTube users. YouTube usage is broken down as per age group as follows-

• 38% of 65+64-year-olds
• 70% of 50–64-year-olds 
• 87% of 30–49-year-olds
• 93% of 25–30-year-olds
• 90% of 18–24-year-olds

3. Education: 80% of people with more than a college education, 79% of them with a college education, and 64% of them with a high school education or less use YouTube.

4. Income: 83% of people whose income is more than $75K, 75% of them with income between $30K and $74.999K, and 68% of them with an income less than $30K use YouTube.

6. Pinterest

1. General usage: Over 300 million people across the globe use Pinterest every month. 

2. Gender and Age group: Women (42%) use Pinterest more than men (15%). Pinterest usage is broken down as per age group as-.

• 15% of 65+-year-olds 
• 27% of 50–64-year-olds
• 35% of 30–49-year-olds
• 28% of 25–30-year-olds
• 38% of 18–24-year-olds 

3. Location and Education: Worldwide, Pinterest also has 322 million users. 38% of people with more than a college education, 32% of them with a college education, and 19% of them with a high school education or less use Pinterest.

4. Income: 41% of people whose income is more than $75K, 27% of them with income between $30K and $74.999K, and 18% of them with an income less than $30K use Pinterest.

7. Snapchat

1. General usage: Snapchat is the most popular social media platform for teens. 41% of them use it. It reports 210 million active users every day (Stats 2019). 

2. Gender and Age group: Snapchat has an equal percentage (24%) of male and female users. Snapchat usage based on age-

• 3% of 65+-year-olds 
• 9% of 50–64-year-olds 
• 25% of 30–30-year-olds 
• 47% of 25–30-year-olds 
• 73% of 18–24-year-olds

3. Location and Education: Snapchat has the most number (97.55 million) of users in the US. Next to this ranks France with 20.4 million users. India follows it with 18.8 million. Regarding education, 20% of people with more than a college education, 29% of them with a college education, and 22% of them with a high school education or less use Snapchat.

4. Income: 22% of people whose income is more than $75K, 26% of them with income between $30K and $74.999K, and 27% of them with an income less than $30K use Snapchat.

Target Audience Stats- How Do They Help?

Having sound data of your target audience at your disposal is vital. However, since the target audience stats that we have presented in this blog are only generalized data, you cannot go a long way with these alone. You can use these as an initial point for your business to find who can be easily reached through which platforms.

For example, if you’re striving to build a presence on YouTube, you’ll need to tap into these audience insights. These data can guide your efforts to generate unique YouTube names that will appeal to your defined demographic. However, to widen your reach and expand your horizons, you need to gather statistical data from your social presence. 

NotifyVisitors’ analytics tools like attribution tracking and unified customer profiling can help you in this regard. These can help you get a comprehensive view of your customer’s multi-channel world. And this, in turn, will help you sharpen your marketing strategy to ensure maximum impact and great response. 

Final Thoughts

People extensively use social media today. This has allowed every business and brand to reach their target audience stats across various social media platforms like Facebook, Instagram, Youtube, Snapchat, Pinterest, and LinkedIn. This blog has presented you with figures relating to your target audience across these channels. However, these are only generalized figures. 

To gather statistical data from your social presence, you can take the help of NotifyVisitors analytics tools like attribution tracking and unified customer profiling. This, in turn, will help sharpen your marketing strategy to widen your reach and expand your horizons and ensure maximum impact and great response.