7 Best Web Engage Alternatives and Competitors to Explore in 2024

In today’s data-driven marketing landscape, Customer Data Platforms (CDPs) are becoming an indispensable tool for businesses of all sizes. Web Engage is a popular CDP offering features to help businesses collect, unify, and analyze customer data.

However, it’s not the only player in this game. In this blog, we will explore 7 of the best Web Engage alternatives and competitors in 2024, helping you find the perfect platform to meet your needs.

7 Best Web Engage Alternatives and Competitors

1. NotifyVisitors

NotifyVisitors is one of the best Web Engage alternatives. Our customer data platform (CDP) is designed to help businesses of all sizes unify their customer data from various sources, like websites, apps, and even offline interactions.

This unified view helps businesses create comprehensive customer profiles and deliver personalized experiences across marketing channels.

NotifyVisitors boasts features like real-time data ingestion, a key differentiator for businesses requiring instant insights.

Further, it offers identity resolution to bring together fragmented customer data, segmentation capabilities for targeted campaigns, and journey orchestration tools to develop personalized customer journeys. 

Features

• Journey Builder: Design and automate personalized customer journeys across all touchpoints, providing a delightful experience at every lifecycle stage.
• AI-Powered Personalization:  Leverage the power of AI to personalize product recommendations, predict customer churn, and optimize channels and send times for maximum engagement.
• Advanced Segmentation: Tailor your marketing efforts with precision—segment customers based on demographics, behaviors, and interests for targeted campaigns and hyper-relevant messaging.
• Unified Customer View: Unify data from websites, apps, CRMs, and marketing platforms to acquire a single, comprehensive view of your customers. Comprehend demographics, behaviors, and brand interactions for a complete customer picture.
• Funnel Analysis:  Recognize and address roadblocks in your sales and marketing funnels with our insightful funnel analysis tools. Track customer journeys, pinpoint drop-off points, and optimize your conversion strategy.
• Unified Customer Identity: Resolve customer identities across all channels, eliminating data silos and providing a holistic view of each customer.
• Predictive analytics: Our platform offers tools that help businesses predict customer behavior and determine potential opportunities.
• Real-Time Decision Making:  Make data-driven decisions with confidence. Our platform processes customer data in real time, offering you the most up-to-date insights for informed actions.

Pros

• Seamless integration with third-party apps
• Comprehensive data collection
• Powerful segmentation for more targeted campaigns
• Personalized messaging to engage customers
• Automated workflows 
• Dedicated account managers for better customer

2. Moengage

MoEngage is a customer engagement platform (CEP) developed to help businesses understand, engage, and retain their customer base.

It goes beyond traditional marketing automation by offering real-time customer data analytics, user segmentation, omnichannel communication tools (push notifications, emails, SMS), and A/B testing capabilities. 

This helps businesses to personalize customer journeys across different touchpoints and optimize marketing campaigns for better engagement and conversions.

Features

• Customer data unification
• Real-time segmentation
• AI-powered campaign recommendations
• Customer journey orchestration
• Omnichannel marketing automation (email, push notifications, SMS, etc.)

3. Braze

Braze is another Web Engage alternative designed to help businesses handle customer interactions across various channels.

It goes beyond traditional marketing automation by offering features like omnichannel marketing, user lifecycle management, and customer support functionalities. 

Braze offers robust capabilities for campaign personalization, A/B testing, and real-time analytics, letting businesses tailor their messaging and optimize customer experiences.

Features

• Omnichannel marketing (email, SMS, push notifications, in-app messaging)
• User lifecycle management (onboarding, engagement, retention)
• A/B testing and real-time analytics
• Audience segmentation and personalization

4. Plotline

Plotline is a customer data platform (CDP) designed to empower businesses to understand their customers more deeply.

It goes beyond traditional CDPs by incorporating behavioral data and psychographic insights alongside traditional customer information.

This lets businesses create highly personalized marketing campaigns, product recommendations, and customer experiences.

Plotline boasts real-time customer data unification, advanced segmentation capabilities, and a user-friendly interface.

While praised for its powerful analytics and focus on understanding customer behavior, some users might find its pricing structure less flexible than competitors.

Features

• Real-time customer data unification
• Behavioral and psychographic data integration
• Advanced customer segmentation
• Customer journey mapping
• Predictive analytics and personalization tools

5. Segment.com

Segment.com is a customer data platform that helps businesses collect, unify, and activate customer data from websites, apps, and marketing campaigns.

This unified customer view allows businesses to create a 360-degree profile of their customers, allowing them to personalize marketing messages, deliver targeted advertising, and enhance customer experiences across all touchpoints. 

Segment boasts customer segmentation capabilities, real-time data pipelines, and integrations with hundreds of marketing and analytics tools.

While Segment offers a user-friendly interface and caters to businesses of all sizes, some users might find its native analytics functionalities limited compared to more comprehensive CDP solutions.

Features

• Customer data unification
• Customer segmentation
• Real-time data pipelines
• Integrations with marketing and analytics tools
• Customer journey orchestration tools (with some paid plans)

6. Netcore Cloud

Netcore Cloud is a customer engagement platform that functions as a Customer Data Platform (CDP). It helps businesses unify customer data from various sources, such as websites, apps, and offline interactions.

This unified view allows businesses to create a comprehensive customer profile and deliver more personalized experiences across marketing channels. 

Netcore Cloud boasts real-time customer data ingestion, advanced segmentation capabilities, omnichannel communication tools, and marketing automation functionalities.

While user-friendly and delivers a robust feature set, some users might find its marketing automation capabilities less extensive than dedicated marketing automation platforms.

Features

• Customer data platform (CDP) functionalities
• Real-time data ingestion
• Customer segmentation
• Omnichannel communication (email, SMS, push notifications)
• Marketing automation
• Personalization tools
• Data analytics and reporting

7. CleverTap

CleverTap is a customer data platform (CDP) designed especially for consumer-facing businesses. It allows you to unify customer data from various sources, such as app, CRM, analytics platform, and email marketing software, into a single, centralized location.

This provides you with a 360-degree view of your customers, allowing you to understand their behavior, preferences, and needs better.

Features

• Data unification from multiple sources
• Customer segmentation for targeted marketing campaigns
• Real-time customer journey visualization
• Multi-channel marketing automation
• A/B testing for campaign optimization

Conclusion

The CDP landscape constantly evolves, with new features and functionalities arising. These are some of the best Web Engage alternatives that you must explore to make an informed decision. As you consider your options, remember to prioritize features that align with your business goals and budget.

Feel free to use free trials and demos from many CDP vendors to get a hands-on feel for their platforms. By carefully evaluating your options, you can find the perfect Web Engage alternative to take your customer experience management to the next level.