Mastering Video Integration: Boost Email Engagement with Expert Tips

How to Embed Videos in Email? A Quick Guide {2023}

1. Growing Popularity of Video in Marketing

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2. Keep the Video Short

[{"selector":"#anim-54519630-54dd-4677-82fe-e9e88fda49fc","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-84e09854-d249-4d87-b527-538c2487d65b","keyframes":{"transform":["translate3d(-127.46479%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

3. Use a Mobile-Friendly Design

[{"selector":"#anim-a64fa6ba-e65d-4ebe-9d5d-a49e2c877cac","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c9d8e54f-f725-4b52-bd80-f6f48a1d9a18","keyframes":{"transform":["translate3d(-129.18149%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

4. Increased Conversion

[{"selector":"#anim-2fa26f49-3a4a-47fa-9ad8-5aee8e0cef3e","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-eaa87cd9-2569-4ef1-a41a-4b5e13d43d50","keyframes":{"transform":["translate3d(-126.48084%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

5. Create a New Email

[{"selector":"#anim-11ae70dc-58ed-49aa-b06a-7a574363760f","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-dec29057-9180-409e-b4ba-db76e6bce3b6","keyframes":{"transform":["translate3d(-128.96552%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

6. Send the Email

[{"selector":"#anim-13a598f3-a795-47b8-9840-5f0a8351b1fc","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-439b121e-3850-4908-b911-9e08993f07a6","keyframes":{"transform":["translate3d(-124.23208%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Learn more

Mastering Video Integration: Boost Email Engagement with Expert Tips

How to Embed Videos in Email? A Quick Guide {2023}

1. Growing Popularity of Video in Marketing

– Video is a highly popular marketing channel. – Nearly two-thirds of consumers prefer video over text for product and service information.

Importance of Video in Email Marketing

2. Keep the Video Short

– Major email clients (Gmail, Yahoo, Outlook) don't support embedded videos. – Risk of emails being marked as spam.

3. Use a Mobile-Friendly Design

– Ensure a mobile-friendly design for diverse devices. – Add closed captions for accessibility and improved SEO.

4. Increased Conversion

– Increased engagement and improved click-through rates. – Enhanced communication, brand awareness, and conversions. – Positive impact on SEO through video content.

5. Create a New Email

– Create a new HTML email and paste the embed code in HTML format.

6. Send the Email

– Test the email for correct video playback and rendering. – Send the email to recipients with a clear call-to-action.