– Customized messages for target audience
– Higher click rate with recipient name
– Segmenting email list for specific message
– Using images and catchy subject lines for engagement
2. Improving Communication
– Engaging and connecting with the audience
– Updates on brand, team, and owner
– Maintaining customer loyalty
– Engaging with brand ambassador
3. Driving Sale
– High ROI source (59% of companies)
– 760% increase in profits with segmented campaign
– Encouraging purchases through abandoned cart recovery, coupons, and exclusive
– Personalized messages to attract specific audience
4. Obtaining Feedback
– Surveys and feedback forms for consumer engagement
– Understanding customer satisfaction
– Calculating Net Promoter Score (NPS)
5. Generating Website Traffic
– Informing audience about new blog content
– Improving SEO ranking
– Increasing CTA clicks and purchase
6. Practicing Cost-Effectiveness
– Low cost compared to direct/print marketing
– Minimal resources needed (graphic artist, writer)
– Quick and easy email creation
– Allowing budget allocation for other marketing effort