51+ WhatsApp Marketing Statistics in 2024

Today, being ahead in social media marketing is crucial for businesses. With WhatsApp being an important platform for reaching customers and improving ROI, understanding its key stats is paramount. Check out our blog post to discover powerful WhatsApp Marketing Statistics and how to integrate them into your messaging strategy.

What is WhatsApp marketing?

WhatsApp marketing involves leveraging the popular messaging platform, WhatsApp, to reach and engage with the target audience. WhatsApp lets businesses send promotional messages, information, reminders and automated customer service responses directly to their customers’ smartphones. 

WhatsApp Marketing Statistics To Consider

1. Over 2 billion people actively use WhatsApp every month. (Whatsapp)
2. Over 1 billion Whatsapp accounts are opened every day. (Whatsapp)
3. WhatsApp is the top messaging app in 133 countries. (SimilarWeb)
4. The average user checks their phone 47 times a day, and WhatsApp is the most used messaging app. (Deloitte)
5. 50% of small businesses on WhatsApp report increased customer engagement. (Whatsapp)
6. About 25 million businesses actively use WhatsApp every month. (Whatsapp)
7. Approximately 100 billion messages are sent through WhatsApp globally each day. (Whatsapp)
8. About 80% of Whatsapp messages are opened within the first five minutes of being sent. (FonePaw)
9. WhatsApp’s open rate is 70% higher than email’s. (Mobile Marketing Watch)
10. WhatsApp has about 1.5 billion, active daily users. (Business of Apps)
11. 67% of users who message a business on WhatsApp expect a reply within 24 hours. (Facebook)
12. Currently, Whatsapp has 2 million active advertisers (Facebook)
13. WhatsApp group users have increased by 40% since the start of the pandemic (Kantar)
14. 69% of active Whatsapp users say the messaging app is their primary communication tool. (GlobalWebIndex)
15. As of 2021, WhatsApp video and voice calling recorded over 1.4 billion daily calls. (Whatsapp)
16. 37% of global Whatsapp users use the app to share family photos and updates. (Statista)
17. 38% of businesses reported increased sales after introducing WhatsApp into their advertising strategy (Smart Insights)
18. WhatsApp Status has over 500 million daily active users. (Whatsapp)
19. 98% of smartphone users aged 18-34 have used messaging apps to communicate with family, friends, and businesses. (Statista)
20. WhatsApp users prefer emojis and photos to express themselves- over 100 million voice messages are exchanged daily. (Digital Information World)
21. Businesses that use WhatsApp increase customer satisfaction rates by 40%. (Whatsapp)
22. Whatsapp has a 99% delivery rate. (Esendex)
23. Messages sent via WhatsApp have a 70% higher response rate than SMS marketing. (WhatsApp)
24. Businesses that use WhatsApp see an 87% increase in lead generation. (WhatsApp)
25. Almost 80% of adults in India use WhatsApp regularly, making it the most popular messaging app in the country. (Statista)
26. About 60% ​​of small businesses in Brazil use WhatsApp for promotional purposes. (Statista)
27. Users in Saudi Arabia have the highest number of active WhatsApp accounts per capita, topping the chart with almost 99% of internet users having a WhatsApp account. (GlobalWebIndex)
28. Whatsapp is the preferred messaging app for 71% of Hispanics in the US. (Statista)
29. In the US, WhatsApp is used most frequently by those aged between 35 and 44. (Statista)
30. 83% of users who engage with a business on WhatsApp end up placing an order. (Facebook)
31. WhatsApp groups are ideal for customer engagement – an average open rate of 98%. (Esendex)
32. Businesses using messaging platforms like WhatsApp have reported an average customer retention rate of 63%. (Mobile Marketing Watch)
33. 67% of smart shoppers use messaging apps like WhatsApp to talk to store owners. (Statista).
34. 41% of people who message businesses on WhatsApp want to make a purchase. (Facebook)
35. 56% of people who purchase with a business through Whatsapp say they will likely buy from that company again. (Hootsuite)
36. Businesses that use messaging apps like WhatsApp see up to a 20% increase in customer spending. (Mobile Marketing Watch)
37. 26% of people use messaging apps like WhatsApp to plan their travel bookings (Statista)
38. Of people using messaging apps to communicate with businesses, 75% prefer fewer but more personalized messages. (Mobile Marketing Watch)
39. WhatsApp is the 3rd most used social platform in the world. (Hootsuite/WeAreSocial)
40. The average WhatsApp user spends 19 hours per month on the app. (Business of Apps)
41. WhatsApp is used in over 180 countries and 20+ languages. (WhatsApp)
42. Most WhatsApp users are male (56%), but the female user base is growing rapidly. (Statista)
43. WhatsApp is especially popular in developing countries, with over 90% of its users living in emerging markets. (Statista)
44. WhatsApp is a powerful tool, with over 175 million businesses using the platform. (WhatsApp)
45. WhatsApp marketing campaigns can be highly effective, with open rates of up to 98% and click-through rates of up to 45%. (AiSensy)
46. 70% of WhatsApp users open promotional messages. (WA Business)
47. 60% of WhatsApp users click on links in promotional messages. (WA Business)
48. 45% of WhatsApp users convert after interacting with a business on WhatsApp. (WA Business)
49. WhatsApp marketing campaigns can generate up to $11 billion in business savings. (AiSensy)
50. WhatsApp marketing is expected to grow by 25% in 2024. (Statista)
51.  30% of WhatsApp users are aged between 30 and 49. ( Pew Research Center) 

Conclusion

In 2024, WhatsApp will be necessary for mobile business marketing, increasing customer engagement and boosting ROI tracking. With 51+ stats showing higher usage and customer retention rates, companies can leverage its immense potential, backed by data-driven insights, to maximize resources and attain exponential growth.

So, consider these key whatsapp marketing statistics to develop a strategy right away.