search engine optimization stands for ?Search Engine Optimization?. It’s a set of strategies and processes utilized by the search engine optimization firm to enhance the rating of your web site in the major search engines for a selected set of key phrases or key phrases. In case your web site ranks within the search outcomes, you’ll naturally acquire extra guests and even in case you are not promoting merchandise in your portal, the gathered visitors or person database will enable you to acquire extra adverts and income alternatives.